Webinar | ondemand

How to Nail the “Land and Expand” Model to Drive Subscription Growth

Presented by the Subscribed Institute and the Boston Consulting Group

January 21, 2021 at 10:30 AM - 11:30 AM PST

As more and more companies enter the Subscription Economy, it is well understood that subscription businesses grow via the “Land and Expand” (L&E) model. What is not as well understood is how to pull off this complex feat of growth across multiple dimensions simultaneously.

To understand this better, the Boston Consulting Group (BCG)’s Value Science team and the Subscribed Institute analyzed subscription economy data to uncover both the challenges and the opportunities for businesses looking for sustainable growth in their subscription businesses by catalyzing the L&E model.

We’ll unpack it all on a webinar on Thursday, January 21st at 10:30 AM PT/ 1:30 PM ET. Join host Amy Konary, Chair of the Subscribed Institute at Zuora, Carl Gold, Chief Data Scientist, Zuora and John Pineda, Pricing Expert at BCG as they share data and insights on:

  • Leveraging data to understand what type of growth to focus on
  • Organizing benchmarks and KPIs in the growth process
  • Best practices to improve the "land and expand" model

If your company is seeking scalable, high growth recurring revenue streams, this webinar is a must-attend event for you!


Enjoy the webinar.