B2B companies often wonder what kinds of subscription revenue growth should be prioritized—New accounts or Existing accounts? To answer this perennial question, the Subscribed Institute collaborated with McKinsey & Company and analyzed data from over 700 subscription companies.
In this landmark report we show data and key findings that illustrate:
- What B2B companies should do to grow Average Revenue Per Account (ARPA)
- How ARPA growth and subscriber growth contribute to revenue growth
- Growth Rate vs Revenue and how this relates to returns of scale