B2C SUBSCRIPTION GROWTH: Prioritize new accounts or existing accounts?

Research presented by the Subscribed Institute

B2C companies often wonder what kinds of subscription revenue growth should be prioritized—New accounts or Existing accounts? To answer this perennial question, the Subscribed Institute collaborated with McKinsey & Company and analyzed data from over 700 subscription companies.

In this landmark report we show data and key findings that illustrate: 

  • The kind of growth that B2C companies should focus on 
  • Growth Rate vs Revenue and how this relates to returns of scale
  • How pricing changes can be an important growth lever for B2C companies