subscriber acquisition and retention strategies for media

With advertising revenues declining and subscription revenues rising, today’s most successful media and entertainment companies are finding new ways to monetize quality content and diversify their services. Consumers are expressing more willingness than ever to pay for their favorite media content; according to Deloitte, the average US consumer now has 12 paid media subscriptions. But how can your company capture more market share in this competitive environment?

Join media gurus from FT Strategies, GoCardless and Zuora for a candid look at leading subscriber acquisition and retention strategies. You’ll find out how to:

  • Turn every customer into a paid subscribers
  • Grow subscriber lifetime value
  • Combat passive churn

Watch now

Watch It Here


An Wu

Director of Product Marketing

Uma Patel

Senior Consultant

Siamac Rezaiezadeh

Director of Product Marketing

Watch It Here