Pulling the Pricing Lever for High Growth - Redesigning Pricing & Packaging Strategy for B2B and B2C
As more and more companies enter the Subscription Economy®, we’re learning more and more about which growth levers work—and which ones don’t.
Competition is fierce and increasing, and this environment is demanding the next level of sophistication in how you build your offering design.
While pricing and packaging has proven to be one of the most growth levers in the subscription economy— the stakes for getting it right are high.
Making a pricing mistake In a traditional, transactional business is unfavorable, but it’s not the end of the world. But in a recurring business, it’s a catastrophe that repeats over and over for the life of the subscription—with devastating downstream effects on the customer lifetime value (CLV).
This session will share proven strategies for pricing and packaging, in both B2B and B2C, to help drive growth and retention.
Topics covered include:
· Fundamentals of “good, better, best” pricing
· Consumption pricing tips and tactics
· Building an effective pricing function
· And emerging sources of monetization for recurring revenue growth, including data and ecosystem monetization
Capacity is limited to promote sharing, so please request a seat at your earliest convenience.