Book Chapter


Free chapter from the national bestseller "Subscribed: Why the Subscription Model Will Be Your Company’s Future — and What to Do About It.”

The New York Times tops 5M subscriptions as ads decline.

The Atlantic added 36,000 new subscribers in just 4 weeks, even as they lifted paywall restrictions on coronavirus coverage.

The Financial Times saw a 600% surge in digital subscriptions sales over Brexit weekend.

Do these headlines sound like the oft-predicted death knell for the newspaper industry? Or rather evidence of how digital subscriptions are transforming the broader publishing industry in profound ways?

Download this free chapter excerpt from “Subscribed,” by Zuora Founder and CEO Tien Tzuo to learn how print media is riding the waves of digital transformation — and reaping the rewards.

Highlights include:

  • The fall of ad-supported journalism
  • The myth of print “versus” digital
  • Creative pricing strategies to drive customer acquisition
  • Case studies from the Financial Times, The New York Times, The Economist, The Enthusiast Network, and more.


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