Book Chapter


Free chapter from the national bestseller "Subscribed: Why the Subscription Model Will Be Your Company’s Future — and What to Do About It.”

From bottleneck to business strategist, the IT department has gotten a makeover and a new reputation — thanks to the Subscription Economy.

Today, IT teams play a critical role in helping businesses to know and serve their subscribers, experiment with pricing, reduce downstream inefficiencies, and have greater insight into financials.

Download this free chapter excerpt from “Subscribed,” by Zuora Founder and CEO Tien Tzuo to learn how IT has become the heart of how businesses spin up new services, new experiences, and new business models.

Highlights include:

  • The new order-to-cash architecture (vs legacy IT architecture)
  • Accessing essential data
  • How IT supports the dynamic nature of new subscription-centric business models