Scaling Next-Generation Monetization, Featuring PwC

How to sell anything as a service with the right industry strategy, Wednesday, October 12th, 2022

             

In recent years, the customer’s perspective is rapidly shifting from “owning” things to “experiencing value” obtained through products and services. Businesses in almost every industry are embracing new forms of monetization by putting direct digital relationships with their customers at the center of their business. As a result, they capture more market share and deliver goods and services to market in new ways and with better financial outcomes.

But… too often, companies struggle to streamline their order-to-revenue processes, and can’t keep up with changes in customer preference and evolving business needs, leading to a poor subscriber experience, increases in churn, and a slowdown in revenue growth.

Today, everything can be sold as a service (XaaS). This means anything, from pure software to enabled hardware devices, telecommunications to e-Health services or even mobility to home automation. But… technological innovation alone is not enough. 

Join PwC and Zuora for an in-depth look at how these new monetization models are evolving, the implications for your business, how you can take advantage of them and what success looks like in the subscribed economy. 

Agenda:

  • The 5 core tenets for modern monetization in 2022 and beyond
  • Why monolithic ERP alone does not provide innovation
  • Which transformations in XaaS are leading sustainable differentiation
  • And finally… shared Industry Outlooks for the Technology, Media & Telco, OEM & Supplier Industries

Date: Wednesday, 12th October
Session 1 - EMEA: 1pm BST / 2pm CEST
Session 2 - NOAM:  9am PT / 12pm ET
Duration: 50 mins
Location: Goldcast (Virtual)

*Note - The opening keynote will commence up to 25 minutes. You’re welcome to select the concurrent Industry breakout of your choice as you submit the form!

Speakers

VP Industry Strategy & Marketing

Jennifer Cooper

Zuora

Director, Industry Strategy - Tech

Jen Dransfeldt

Zuora

Director Industry Strategy, Manufacturing, Automotive & Retail

Axel G. Heyenga

Zuora

Director, Business Transformation

David Crowell

PwC

Partner, Technology Industry Leader

Brendan Klein

PwC

Partner, Auto & Supplier Industries Leader

Brian Decker

PwC

Partner, Media & Telco Industry Leader

Lori Driscoll

PwC

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