As manufacturers continue to unveil subscription services, they often find themselves inadvertently straining important partnerships with their channel partners. The point of contention: Who owns the customer experience?
Manufacturers need to take proactive steps to ensure their channel partners make a smooth transition to the as-a-service model. But how?
Join host David Warren, Principal Director with Zuora’s Subscribed Strategy Group, on February 1st at 1pm CT for an engaging discussion on the five key levers for successful partner transformation. Topics will include:
- The common pitfalls manufacturing companies launching subscriptions face when managing their partnerships within the channel, and how to avoid them.
- The five key levers for successful partner transformation, brought to life with concrete subscription business examples.
- Discussion with peers on specific use cases, challenges, and leading practices.