Recurring Revenue Optimization: The Basics

Written by Matthew Shanahan - ServiceSource

A subscription business is a relationship business where predictability is the holy grail for recurring revenue companies. Understanding and rationalizing the value you bring to your customers gives you foresight into your business’ health. According to Matthew Shanahan of ServiceSource, “The goal of recurring revenue optimization is selling the right subscription at the right time for the right price, but you have to know how to find the “sweet spot” to succeed.”

So, how do you find that “sweet spot” for your business that correlates to growth and positive purchase behavior? Check out our eBook on Recurring Revenue Optimization and learn how:

  • Revenue yield provides insight into your customers’ usage and purchase behavior
  • To leverage metrics and data to simultaneously prevent churn and drive upsells
  • Adobe and Workday maximize customer lifetime value through product packaging and pricing
  • To predict and target revenue opportunities within your customer base

Download the guide today!