8 Actionable Ways Media Companies Can Win More Digital Subscribers

A man with glasses is smiling while holding a smartphone and wearing earphones, sitting by a window.

Growing digital news subscriptions takes more than good journalism. It requires eliminating friction across the subscriber journey. These eight strategies — building a strong brand voice, prioritizing digital, personalizing offers, using data effectively, enhancing the subscriber experience, simplifying checkout, testing pricing models, and redefining your offering — are most powerful when supported by an integrated […]

Zuora Announces New Asia-Pacific Data Center

Newly established data center will enhance compliance and support experience for customers in the APAC region REDWOOD CITY, CALIF. and TOKYO, November 12, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its new data center in Japan is now live to support customers in the Asia-Pacific (APAC) region. […]

Revolutionizing Growth in the Subscription Economy

Two presenters stand on a stage with a pink backdrop, addressing an audience. Screens behind them display a presentation titled "WE SUBSCRIBE TO MODERN BUSINESS," emphasizing subscription growth as the future of the industry.

At our recent Subscribed Live London event, Caroline Wren of MTM unveiled the groundbreaking HEART framework, a new approach to driving growth for subscription and digital services brands.    This innovative framework promises to reshape how businesses approach customer acquisition and retention, positioning businesses to better adapt to increasing customer demands. In this blog, we’ll […]

London Publishing Symposium 2024- Innovative Strategies and Technologies in Media

With the rapidly changing landscape of media and technology, effective content monetization is more critical than ever. The AWS Publishing Symposium, held on June 5, 2024, at the AWS offices in London, brought together thought leaders from prominent media organizations to discuss advanced monetization strategies and the transformative role of AI in optimizing revenue streams. […]