Video
News UK
Zuora Customer Stories
A Media Subscription Story
About the Video
When you move to digital the change in distribution was so immense that you had the opportunity for the first time to talk to customers directly and to take cash directly. And when you did that, you thought to yourself do I want to sell news as an incident, daily product or would I want to sell news as a service, or would I want to sell it as a continuous relationship, or would I want to sell it as a subscription.
Chris Duncan, CMO