Measuring and Assessing Subscriber Churn

Written by Kevin Suer, Senior Product Manager at Zuora

According to the latest update of the Subscription Economy Index, subscription companies are growing revenues 6x faster than S&P 500 companies (17.8% vs 3.1%).

So what’s behind that impressive growth? Growing subscription businesses tend to think differently about one critical metric: Churn Rate.

Top subscription businesses know how to calculate churn, what churn indicates about their business, and how to use churn as a focusing tool to drive top-line growth.

Download this eBook to learn:

  • How to calculate churn for your subscription business, including alternate formulas for calculation.
  • A framework for interpreting what your churn rate means for your business, and how it can guide your growth strategy.
  • Resources to help you reduce your churn rate and build a more sustainable business.

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