Measuring and Assessing Subscriber Churn
Written by Kevin Suer, Senior Product Manager at Zuora
According to the latest update of the Subscription Economy Index, subscription companies are growing revenues 6x faster than S&P 500 companies (17.8% vs 3.1%).
So what’s behind that impressive growth? Growing subscription businesses tend to think differently about one critical metric: Churn Rate.
Top subscription businesses know how to calculate churn, what churn indicates about their business, and how to use churn as a focusing tool to drive top-line growth.
Download this eBook to learn: