According to the latest update of the Subscription Economy Index, subscription companies are growing revenues 6x faster than S&P 500 companies (17.8% vs 3.1%).
So what’s behind that impressive growth? Growing subscription businesses tend to think differently about one critical metric: Churn Rate.
Top subscription businesses know how to calculate churn, what churn indicates about their business, and how to use churn as a focusing tool to drive top-line growth.
Download this eBook to learn:
- How to calculate churn for your subscription business, including alternate formulas for calculation.
- A framework for interpreting what your churn rate means for your business, and how it can guide your growth strategy.
- Resources to help you reduce your churn rate and build a more sustainable business.