Measuring and Assessing Subscriber Churn

According to the latest update of the Subscription Economy Index, subscription companies are growing revenues 6x faster than S&P 500 companies (17.8% vs 3.1%).

So what’s behind that impressive growth? Growing subscription businesses tend to think differently about one critical metric: Churn Rate.

Top subscription businesses know how to calculate churn, what churn indicates about their business, and how to use churn as a focusing tool to drive top-line growth.

Download this eBook to learn:

• How to calculate churn for your subscription business, including alternate formulas for calculation.
• A framework for interpreting what your churn rate means for your business, and how it can guide your growth strategy.
• Resources to help you reduce your churn rate and build a more sustainable business.