Webinar | ondemand
Mapping the Subscriber Decision Journey
A New Model for a New Experience
The consumer decision journey as we know it has changed.
More and more organizations continue to shift from selling one-time products to selling services on a recurring basis. This has added an entirely new dimension to the traditional 'Consumer Decision Journey' that is often used to explain customer purchasing behavior.
Simply put, customers today must now choose whether to buy a single product or subscribe to an ongoing service for that product. With new products and services popping up in the market every day, what will they choose? And why?
In this webinar, you will learn:
- How the traditional consumer journey is outdated
- How to identify the unique stages within the Subscriber Decision Journey
- How to leverage subscription services to build long-term relationships with happy, loyal customers.