Over the past five years the subscription economy has transformed many business sectors. Media, music, entertainment, and news are great examples of sectors that have flourished with new subscription business models and have grown through the recent COVID crisis. The B2B and industrial world have paid attention and industrial firms are now starting to focus more and more on recurring business models and subscriptions in general (Caterpillar, John Deere, GM, 3M, etc). However, industrial companies face two main challenges: 1) they do not know how to get started; 2) they struggle to fully monetize their investments.
This webinar focuses on helping leaders in industrial firms get started with their subscription business models by providing specific internal and external activities to do right away! The speakers will introduce these activities and the types of subscription offerings business leaders should consider as part of their digital roadmap.
From this discussion, you will learn:
- The journey to maturity for B2B and industrial companies to achieve subscription success
- Initial steps to take internally and externally to get started with subscriptions
- 6 types of digital offerings and ways to monetize in order to drive recurring revenue growth
- Industrial use cases from companies like Caterpillar, Honeywell and Ford who have successfully made the shift from products to services