IoT: Turning Products into Services

Written by Tien Tzuo, CEO and Founder of Zuora

“Ultimately IoT is not just about extending a product’s capabilities. It’s about creating a world where a product is not a product — it’s a service.” – Tien Tzuo, CEO, Zuora.

As companies undergo this fundamental business model change, they must learn to shift from a transaction-focused organization to one that puts customer relationships at the center of their business, providing a “subscription experience.”

Download this ebook to learn how IoT is enabling companies to meet the demands of the modern consumer!

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