eBook

Innovative Pricing and Packaging Strategies

Testing and iterating for growth

Learn how to build and define a winning pricing strategy

A recent survey by the Economist showed that 80% of companies are seeing a change in how their customers want to access and pay for good and services and 50% of these same companies are changing their pricing models as a result. Modern companies have realized that pricing and packaging are the most important tools for determining your future growth through customer acquisition, churn reduction, and add-ons.

Download the guide and learn:

  • Why you should always align pricing metrics with your customer’s value
  • The difference between the 4 most popular pricing models
  • How to use pricing to enhance customer relationships and prevent churn
  • How to test and iterate your pricing strategies to drive and retain growth

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