Zuora Subscription Economy Index Continues to Outperform S&P 500: Flexible Revenue Models That Evolve With Market Conditions and Consumer Expectations Thrive
New data from 600+ companies and 3,000+ consumers indicates ongoing demand amidst economic uncertainty REDWOOD CITY, Calif., April 15, 2025 – Zuora, Inc., a leading monetization platform for modern business, today released the latest Subscription Economy Index™ (SEI) report, which found that, over the last two years, companies in the SEI have experienced an 11% […]
Optimizing subscription revenue: Insights from the UK user group
FTC’s Click-to-Cancel Rule & What It Means for Subscription Businesses
After 16,000 comments from the public on “subscription traps” – where consumers are misled into purchasing a subscription or the process to cancel is unclear – the U.S. FTC just announced its final rule that subscriptions need to be as easy to cancel as they are to sign up. This means when consumers sign up […]
Zuora Advances Media Solution with New AI Paywall
Zuora customers can now instantly activate its AI paywall in minutes for a deeper understanding of subscriber behavior to drive conversion and revenue growth.
New Zuora Data Reveals Subscriber Demand for Flexibility and Value, with Pricing Models and Packages Tailored to Consumption Habits
REDWOOD CITY, Calif. – July 30, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today released the findings of its Understanding the Modern Subscriber study, which found consumers, particularly younger generations, seek flexibility to shape their payment options around their specific needs and unique consumption habits. Today’s consumers are increasingly […]
ISG Research Subscription Management Buyers Guide for 2024 – Thank You
Subscription businesses are a new model built around your subscribers. And ERPs simply aren’t built to manage it.
ISG Research Subscription Management Buyers Guide for 2024
Subscription businesses are a new model built around your subscribers. And ERPs simply aren’t built to manage it.
Putting the Customer First: Insights on Driving Adoption and Tech Agility
In our keynote session at SubLive Berkeley, Tien Tzuo, Founder and CEO of Zuora, and Abhisht Arora, Chief Strategy Officer at Zoom, shared valuable insights into the importance of customer-centric strategies, focusing on long-term customer outcomes, driving adoption, and maintaining technological agility. In this article, we’ll recap the key points discussed, highlighting how businesses can […]
How AI-driven offers and experiences can transform publishing
News publishers face unprecedented competition, rapidly changing consumer behaviors, and technological disruptions. Leveraging advanced technologies such as Artificial Intelligence (AI) and Reinforcement Learning (RL) has become essential for achieving more predictable outcomes. With RL, outcomes are decisive and established upfront. As a result, revenue increases, time to value shortens, and customer effort decreases. These advantages […]
Adweek: Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry
REDWOOD CITY, CALIF., June 18, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber […]
The 4-question test: A strategic guide to customer-led growth
By David Warren, Principal Director at Subscribed Institute Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […]