How AI-driven offers and experiences can transform publishing

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News publishers face unprecedented competition, rapidly changing consumer behaviors, and technological disruptions. Leveraging advanced technologies such as Artificial Intelligence (AI) and Reinforcement Learning (RL) has become essential for achieving more predictable outcomes. With RL, outcomes are decisive and established upfront. As a result, revenue increases, time to value shortens, and customer effort decreases. These advantages […]

Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry

REDWOOD CITY, CALIF., June 18, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber […]

The 4-question test: A strategic guide to customer-led growth

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By David Warren, Principal Director at Subscribed Institute   Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […]

3 Ways to Reduce Payment Declines and Minimize Revenue Loss

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Whether you’re measuring your customer numbers or your revenue, churn is a critical metric for subscription businesses. The main reason? Churn is expensive: acquiring new customers costs five to 25 times more than keeping the ones you have. And churn doesn’t just cost you now—you lose out on future profits, too.   Voluntary vs. Involuntary […]

The Shift Towards Flexible Payment Systems in the Digital Age

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Revolutionizing Customer Transactions Andreas Martin, Sr Director, Solutions Management for B2C, shares his insights into the changing world of customer payments. Businesses across the board are undergoing a significant paradigm shift in how they approach customer transactions. This transformation transcends the mere adoption of new technologies; it marks a fundamental change in strategy to accommodate […]

Zuora Partners with Global Video Game Publisher Ubisoft to Power Its Subscription Services

REDWOOD CITY, CALIF., April 24, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced that global video game publisher Ubisoft has adopted Zuora to power its Ubisoft+ and Rocksmith+ subscription services. Over the course of the partnership, Ubisoft has leveraged Zuora to scale its subscription business, automating and reducing […]