IDC's Take on Zuora's Unified Monetization Capabilities

With subscriptions becoming the core monetization model for businesses worldwide, companies have started launching hybrid offerings that bundle their services with not only usage components, but also physical goods and other one-time purchases. Subscription companies now want to monetize the best of their subscriptions, products, and professional services together. This shift can be found in every industry, whether it's a technology company selling teleconference hardware to supplement its software service, a manufacturer introducing telemetry services tied to its industrial equipment, or a media company offering live event passes on top of its digital streaming service. 


In this whitepaper from Mark Thomason, IDC’s Research Director of Digital Business Models and Monetization, you’ll read how Zuora’s new Unified Monetization capabilities provides businesses with the agility to quickly go to market with any combination of their subscriptions and products Companies can now successfully deliver these mixed offerings to their customers at the right price, while also enabling their sales teams to accurately sell these bundles using Zuora’s new CPQ. 

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