Order-to-Cash (O2C) is different and more complicated for subscription companies than conventional product-based companies. But often, companies ignore these complexities and decide to offer subscriptions without thinking through all the ramifications. So, how should companies go about an O2C transformation in the Subscription Economy? What is the north star for this kind of a program and what are the pitfalls to avoid?
Bibhudatta Dash, Practice Expert, McKinsey & Company shares his insights on how to get started with Order-to-Cash transformation, the three building blocks that underpin it, and how organizations can support the transformation.