Buy the Finance Foundation. Build the AI Advantage.

March 18, 2026
Authored by Todd McElhatton, Zuora COFO

In our last issue, I stated that systems of record are not going away. If anything, AI makes them more important.

The real question is what comes next. If we are not rebuilding our ERP or quote-to-cash systems, where should we invest? Where does it actually make sense to build?

It comes down to architectural discipline. Buy the system of record. Build AI on top of it.

Systems Of Record Are About Accountability

Finance does not operate on approximation. Revenue recognition, payroll, SEC reporting and bank covenants require absolute precision.

Systems of record embed decades of knowledge, regulatory requirements, audit standards, tax logic, and operational edge cases. They form the core control environment of the company and underpin every financial statement. 

As CFO, you sign the documents. That responsibility is personal. Anything that underpins financial reporting must be secure, auditable, and resilient through regulatory change. Because of that, the foundation belongs in proven systems, not homegrown infrastructure.

Build Only Where It Creates Advantage

Building still matters, but it should be selective. Before approving a build decision, I would ask three questions:

  1. Is this truly unique to our business model?
  2. Does it drive growth, or just internal efficiency?
  3. Who will own and maintain it as regulations, tax rules, and compliance requirements evolve?

 

If it is not clearly differentiating, it likely does not belong on your roadmap.

There is a distinction between deterministic accounting logic and probabilistic decision support. Accounting must be exact. Decision support can be adaptive and intelligent. That distinction defines where AI belongs.

The Cost Of Building The Wrong Things

Companies that build core financial infrastructure often underestimate the long-term burden. Regulatory requirements change. Audit scrutiny increases. Technical debt compounds. Every update requires testing, documentation, and control validation.

These systems rarely operate in isolation. They often connect to a dozen or more systems across quoting, provisioning and downstream workflows. Any change requires understanding how data moves across the entire process to ensure nothing breaks along the way. 

Managing that complexity over time is what a system of record is designed to handle. Systems of record distributes that maintenance burden across thousands of customers. A homegrown system concentrates the risk and maintenance inside your organization. The question is whether you want your engineering resources building accounting infrastructure or creating products.

Where AI Makes Sense

Applications that enhance decision-making without redefining accounting logic are strong candidates for building on top of a trusted foundation. AI can improve speed and insight, but it does not replace accountability. This includes applications such as collections prioritization, contract review support, pricing optimization, forecasting acceleration, and margin analysis.

AI will reshape how finance operates but it doesn’t change who is accountable. The CFO’s job now includes architectural discipline, knowing what to buy, what to build, and where not to blur the line.

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Evaluate Revenue Allocation Changes Before You Commit

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