Webinar | ondemand

Expert Panel: Designing & Delivering Meaningful Customer Experience for Subscription Business Success

Whether you deliver subscription offerings to consumers or to other businesses — creating and delivering an impactful customer experience is paramount to constant growth of your recurring revenue streams.

But meaningful customer experience doesn’t just naturally occur when you launch an interesting digital offering. The service offered — and your customers’ interactions across all channels — need to deliver ongoing value throughout the entire customer lifecycle.

So what are the fundamentals of designing and delivering a meaningful customer experience for subscription business success?

Join us for a digital discussion with Professor Dr. Marcus Schögel, Director of the Marketing Institute at the University of St. Gallen (IfM-HSG), digital product leaders from Clyde.ch by AMAG and Schneider Electric, and a seasoned implementation partner.

You’ll learn:

  • How to define customer experience for your product offering
  • Key considerations for the design phase that will prevent potential implementation implications
  • The top B2B and B2C subscription business strategies that you can use to create a winning customer experience

Speakers

Director of the Marketing Institute

Prof. Dr. Marcus Schögel

University of St. Gallen

Product Owner

Remo Girard

Clyde.ch by AMAG

Vice President Digital Architecture

Marc Lafond

Schneider Electric SA

Thank you!

Enjoy the webinar