Whether your D2C service is in membership, publishing or OTT video, the core business imperatives are the same. They often face similar challenges when it comes to subscriber acquisition, retention and growth.
Tune in on April 30th to hear from three D2C veterans including The Street's Head of Acquisition and Retention Jill Marchisotto, Amazon Pay Head of Global Marketing Leah Holzman and Zuora GM of Product Kyle Kolich, for a virtual roundtable discussion to hear how they are quickly adapting their business strategy to meet the changing needs of their customers and accelerating subscriber growth.
You will learn how the fastest growing companies are:
- Rapidly experimenting and Iterating with pricing, offers & promotions
- Driving engagement and offers based on individual usage behavior and willingness to pay
- Taming the complexity of global electronic payments