eBook

Defining a winning subscription pricing model

It is crucial for you to create the right price model for your recurring revenue business regardless of whether you are launching a new subscription-based offering, transitioning from a perpetual to a subscription model, or wondering why you are not monetizing as well as you should be on your current subscription product.

Zuora partner Simon-Kucher & Partners has worked on hundreds of projects helping companies determine their subscription pricing. Learn what it means to define a customer-centric pricing strategy and the tips behind driving growth through effective monetization levers.

Get the guide and learn to:

  • Systematically evaluate and choose the correct pricing plan
  • Build the right pricing structure
  • Align your pricing and packaging strategy to your customer value

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