Swallowing the Fish: Lessons from the Rebirth of Tech

In this free chapter from his national bestseller “Subscribed: Why the Subscription Model Will Be Your Company’s Future — and What to Do About It,” Zuora CEO Tien Tzuo explains how technology companies can shift to subscription revenue with remarkable results. Here you’ll find concrete advice on how to transition your enterprise from static, unit-based model to a dynamic recurring revenue engine.

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