Consumption Pricing for Media: How to price subscription offers

Presented by the Subscribed Institute

With disruptions in Media and Entertainment that focus on redefining relationships with customers and consumers, there is increased pressure on advertising and subscriptions are becoming the prime source of revenue for many media organizations (across subsegments). Key to their success is implementing subscription strategies in order to grow subscriber numbers and achieve desired profitability levels.

What are the common pitfalls media businesses face when managing their customer base and how to best avoid them? Hear the trends and learn from the best-in-class as Simon-Kucher presents its 4 strategies to increase net dollar retention.

We’ll unpack it all on Tuesday, September 21st, with Nick Zarb, Partner, Simon-Kucher & Partners, Jennifer Cooper, Vice President, Industry Strategy & Marketing at Zuora and Nick Cherrier, Senior Strategist of the Subscribed Strategy Group, Zuora. You’ll get the latest data findings and insights related to:

  • Media growth trends across Publishing and OTT
  • Subscription economy data and benchmarks
  • Best practices to master customer base management and mitigate churn
  • And more!

Date: September 21st, 2021
Time: 10 am PT / 1 pm ET
Location: Zoom Webinar

Watch now


Nickolas Cherrier

APAC Chair of the Subscribed Institute

Nick Zarb


Jennifer Cooper

VP Industry Strategy & Marketing