The CFO Playbook for Recurring Revenue Growth

We sat down with two seasoned subscription finance leaders to discuss the systems, processes and metrics they leverage to grow their organizations more efficiently. Tune in to the virtual roundtable discussion for a conversation with Sherri Russell, CFO at Stackpath and Iain Hassall, VP of Finance at Zuora.

Topics covered include:

  • Strategies to create alignment between finance and sales teams, starting with sales operations
  • The essential subscription metrics CFOs should be driving across their organizations
  • How to design order-to-revenue operations that will scale with subscription changes

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Iain Hassall

VP Finance & Strategy

Sherri Russell


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