Now, more than ever, a customer-centric model in Automotive is vital - as manufacturers are looking to introduce new monetization strategies and business models to ensure their relevance and continued growth. With both B2B Fleet and B2C buyers now demonstrating a consumer preference for tailored subscription experiences and services, Brands must meet those expectations and expand beyond selling only one-time products. But, where do you begin?
Automotive & the new mobility companies are leading the charge in the battle for the digital customer experience. Join our session to learn about how you can pivot to a customer-centric model with subscriptions.