Now, more than ever, a customer-centric model is vital - as manufacturers are looking to introduce new monetization strategies and business models to ensure their relevance and continued growth. With both B2B and B2C buyers now demonstrating a consumer preference for tailored subscription experiences and services, companies must meet those expectations and expand beyond selling only one-time products. But, where do you begin?
Automotive companies are leading the charge in the battle for the digital customer experience. Join our session to learn about how you can pivot to a customer centric model with subscriptions.