Whitepaper

An Analysis of IPO vs. M&A Markets

By Steve Rogers, Chief of Staff to Zuora’s CEO and Equity Research Associate

Question: what is bigger than the IPO market? 

Answer: You guessed it, M&A!

Broad market dynamics are supportive of higher software company valuations due to the increasing demand for their solutions and their decreasing supply as standalone businesses. We believe this is a key indicator that established companies must act immediately to address any deficiencies in their digital and subscription strategies as rising valuations are indicative of the rising importance of digital competencies.

So, what is your company doing to navigate the shift to this new world and are you sure that will be enough to ensure you’re the disruptor, not the disrupted?

Download this paper by Steve Rogers, Chief of Staff to Zuora’s CEO and Equity Research Associate.

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