AI Monetization Strategies: What Consumers Want and How to Deliver

In the race to launch new AI and generative AI offerings, customer-centric strategies are key. The rapid evolution of these technologies presents both significant opportunities and challenges for businesses looking to monetize their innovations. 

This survey, conducted in collaboration with The Harris Poll, reveals key insights on consumer preferences and highlights the necessity for adaptive and customer-centric, future-proof monetization strategies. 

Find out how the latest consumer data can help you successfully monetize your unique product or service.

What the survey uncovers:

• What’s driving consumer choices related to GenAI and AI and how these preferences vary across different generations
• Where there are clear opportunities to drive future adoption of AI services and technologies and how to position and package your offerings 
• The growing interest in usage-based pricing models, especially for AI and GenAI services
• Insights for how to successfully monetize AI offers by implementing a value-based approach