In the changing media landscape, the growth of one strategy is outpacing the rest: a shift to digitally enabled, multiscreen OTT video.
But the shift to digital OTT subscriptions is not always easy for media businesses to operationalize. How companies price, sell, bill, collect payments, and account for digital subscription services can be significantly more complex than in the traditional media world, with new demands on internal stakeholders from Marketing to Finance and IT.
This ebook features best practices learned from successful media companies like Time, NewCorp, DAZN, TEN, The Financial Times, and hundreds of other Zuora media clients.
- How to price in support of your business goals
- Customer acqusiition across channels
- Nurturing customer relationships throughout the subscription lifecycle
- Important OTT subscription metrics
- And more!