According to Anne Janzer, author, speaker and marketing consultant, “People subscribe to your solution for a reason. Maybe they believe it will save them money or make their lives easier. Perhaps it just seems fun. Whether for personal or business use, they expect some value in return for subscribing. The simplest and purest expression of value nurturing is to help your subscribers realize this value, fulfilling the implicit brand promise of your marketing.”
So, what are the best methods to maintaining and nurturing customer relationships post-sale, and why’s it so important anyway? Read this guide to learn strategies that’ll help you:
Create a smart subscriber launch plan
Achieve success straight out of the gate
Learn best practices around deploying successful video content that converts
- Educate your customers on creating new habits
Check it out!