Top 4 Imperatives for Successful Direct-to-Consumer Subscription Businesses

Modern consumers want the freedom to consume on their terms — Give me what I want, when I want, how I want. In a world that’s all about market share, Direct-to-Consumer (D2C) companies must adapt quickly to meet these new demands, or risk failure.

Zuora works with many of the world’s top D2C companies including global market leaders in publishing, video, retail, membership businesses, and gaming. Based on our experience, we’ve developed this ebook, detailing the 4 critical imperatives for D2C subscription businesses:

  • Pricing, offers, and promotions. Rapidly launch new pricing models and iterate on them
  • Data and insights. Drive engagement based on individual usage behavior and willingness to pay.
  • Global payments. Tame the complexity of global electronic payments
  • Scalability. Automate processes to easily scale and grow

Download now to grow your subscriber base, win customer loyalty, and grab a larger market share!

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