The intelligent paywall solution

Create customizable paywalls with advanced features that are easy to setup, drive conversion, and monetize any size business.

Zephr turns ideas and information into revenue

Our dynamic Rules Builder lets you create, test, and launch different conversion strategies for targeted cohorts of your audience. Turbocharge your subscriber acquisition with intelligent decision-making and powerful paywall capabilities, all without writing a single line of code.

Paywall models that work for you

Audiences come in all shapes and sizes, and so do paywall solutions. Yet many digital publishers still use a one-size-fits-all approach when it comes to data capture and registration. Use Zephr to create paywall models that work for your audiences.

Soft paywalls

Offer limited freemium content or features to build a stronger connection with readers before asking them to subscribe for full access.

Metered paywalls

Allow users a set number of articles within a specific time period, encouraging first-time readers to explore instead of bounce.

Hard paywalls

Target repeat visitors, turning engaged users into paying customers.

Dynamic paywalls

Use data to personalize conversion strategy depending on the user’s behavior.
paywall optimization strategies

Test, learn, and optimize your subscription revenue growth

Understanding which business models, messaging, triggers, and content convert your readers most effectively shouldn’t be guesswork. Zephr allows you to segment users based on attributes and behavior so that different user experiences and conversion strategies can be experimented with and learned from. Build, deploy, and rebuild customer journeys within minutes, optimizing the performance of your paywalls and capturing happy customers for life.
subscription platform integrations

Integrated with your tech stack

Our powerful platform fits seamlessly into any digital ecosystem, making it easy to connect with your existing CRM, Data or Analytics tools. Extract value from your current data sets by using insight-driven decision making to create, test, and iterate intelligent paywall strategies that give each cohort of readers a deeply personalized user experience.

Your journey starts here

As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.
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