ZEPHR
First-party data strategy solutions
Capture and enrich user data to maximize revenue.
Unlocking revenue across your user journey
Using registration and intelligent paywalls to capture valuable first-party data is the key unlocking revenue across your user journey. Zephr’s intuitive features create personalized conversion strategies at all points of the subscription journey, collecting fully GDPR and CCPA compliant data that can be used to drive the value proposition for each potential customer.
progressive profiling
Data capture that works for both you and your audience
Zephr’s fully customizable data capture forms enable you to deploy personalized data collection strategies to the right user at the right time. Our easy-to-use Rules Builder allows you to continually update and deepen your understanding of your visitors as they move from unknown to known users. Progressive profiling makes it easier and quicker to monetize your audience, driving greater subscriptions, higher conversion and click-through rates across your advertising, affiliate marketing and e-commerce channels.
plug & play enrichment
Personalized subscription experiences powered by data
Our plug-and-play integrations allow Zephr Identity to sync with your data management and customer relationship softwares to ensure all data-sets are complete.
Any user information captured is not only stored effectively but is instantly accessible and actionable.
In addition, our in-product data capabilities, Zephr Optimize, helps you leverage first party data off-platform and synchronize it with your favorite tools, like Google Analytics and Tableau, for the fully integrated experience.
activation + rev maximization
Turn first-party data into actionable results
Collecting and storing first-party data is only half the battle. How you activate against that data is the key to unlocking sustainable subscription revenue growth. Zephr empowers your teams to start building and testing personalized subscription experiences immediately, ensuring all data points and user segments are available within Zephr’s Rules Builder. The flexibility of Zephr’s platform means you can activate your first-party data to deliver:
The flexibility of Zephr’s platform means you can activate your first-party data to deliver:
- Higher registration rates
- Better subscription rates
- Increased email marketing open rates
- Lower customer acquisition cost
- Higher customer renewal rates
- Faster churn reactivation
Your journey starts here
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.
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