Knowing how your most valued customers are using your product helps you bring direct value to your subscribers. Discover who your champions are, understand how they’re using your product, and drive adoption in your less engaged customers.
Machine learning algorithms assign customer personas based on metrics and usage patterns
Every user’s actions are tracked and allocated a percentage of an overall product usage total
Blend click paths with Subscription milestones to understand how to get the most out of your product investment
Zuora is the only solution that uniquely combines your financial, demographic and behavioral data to not only give you the KPI’s you need right out of the box but also allow you to drill into the underlying customer behaviors driving those metrics.