FOSTER CITY, CA–(Marketwired – Nov 4, 2015) – Zuora®, the subscription commerce, billing and finance leader, has added two new senior executives to the leadership team. Brent Cromley has joined Zuora from Zappos, where he was chief technology officer, and will head Zuora’s engineering team as Senior Vice President of Engineering. He will take the reins of Insights™, the company’s new subscription analytics solution, and the company’s flagship Relationship Business Management (RBM)™ platform with the goal of accelerating their development. Carl Gold, the company’s first Chief Data Scientist, will be responsible for expanding and refining the analytics that underpin Insights.

“Having a deep understanding of and insight into our customers’ subscriber preferences, including the various ways those subscribers are consuming services, will help enhance their experience and ultimately improve our customers’ relationships with their subscribers,” said Zuora CEO Tien Tzuo. “With the addition of Brent and Carl, we are confident we’ll combine world-class analytic capabilities with world-class engineering to enable the increased agility, scale, depth and granularity of insight our customers need to thrive as subscription businesses.”

Brent Cromley comes to Zuora from Zappos, where he spent nearly nine years, building Zappo’s world renowned platform, rising through the ranks to head all engineering, and ultimately becoming Chief Technology Officer. During this time he managed the technology team’s growth from 15 to 250 engineers and guided the company towards a micro-services architecture for scalability. Cromley has also held engineering leadership positions at Microsoft, Oracle, and Plumtree Software.

“Zuora has a very compelling vision to fuel a global Subscription Economy®,” said Cromley. “This shift is among the most exciting economic transformations of our time, and I’m thrilled to have the opportunity to take everything I’ve learned and apply it to enabling long-term, mutually beneficial subscriber relationships that are built to last.”

Before coming to Zuora, Carl Gold spent most of his career as a quantitative analyst on Wall Street. As the Vice President, Risk Modeling at MSCI, Inc. (formerly Morgan Stanley Capital International & MSCI Barra) and a Machine Learning Consultant to a $1 billion investment partnership, Gold applied statistical and scientific concepts to financial data. Among many accomplishments, he researched statistical models for fixed income asset and issuer risk, and created novel machine-learning algorithms to forecast stock and ETF returns. Gold also held research and analyst positions at California Institute of Technology and HBO, Inc.

“The data that subscription businesses collect about their subscribers is valuable only if there is an efficient and reliable way to routinely ask the right questions and make use of the answers,” said Gold. “By incorporating the lessons learned from years of highly evolved financial analysis, I believe we can break new ground in data analytics and transform Insights into a platform for advancing the science of Relationship Business Management. Doing this will help our customers deepen their understanding of subscribers to promote loyalty, reduce churn, and increase revenue.”

Zuora’s RBM platform helps organizations meet the operational demands of a subscription business model, including pricing and packaging, subscriber acquisition, subscriber retention, and subscription business metrics. Insights provides the understanding of subscriber behavior that organizations need to offer a compelling subscriber experience designed to increase revenue and reduce churn.

Additional Resources
“The Subscription Economy: A Business Transformation” by Tien Tzuo, CEO of Zuora
SlideShare: “Drivers of Success in the Subscription Economy”
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@Zuora
#SubscriptionEconomy

About Zuora, Inc.
Zuora’s Relationship Business Management (RBM) solution helps enable businesses in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams, and disrupt market segments to gain competitive advantage. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, London, Paris, Munich, Beijing, Sydney, Tokyo, Amsterdam, Vienna, Copenhagen and Stockholm. Zuora clients come from a wide range of industries, including media, travel services, consumer packaged goods, cloud services, and telecommunications. Clients include Financial Times, Schneider Electric, Box, Honeywell, NCR, RTL, lynda.com, The Guardian, YP.com, BlueJeans, Shutterfly, TripAdvisor, Vivint and Trulia.

© 2015 Zuora, Inc. All Rights Reserved. Zuora, Insights, Relationship Business Management (RBM), and Subscription Economy are trademarks of Zuora, Inc.

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