Zuora ‘17 Enables Global Fortune 100 Companies to Embrace Subscription Revenue Models

April 13, 2016

The only enterprise-grade product that helps established companies monetize mixed revenue streams across multiple business lines in a single, subscriber-centric solution

Foster City, Calif. – April 13, 2016 Zuora, Inc., the world’s leading provider of subscription billing, commerce, and finance solutions, today announced at SubscribedZuora ’17, the latest release of its Relationship Business Management (RBM)™ solution – the only enterprise-grade, multi-entity solution that helps businesses rapidly transition to subscriber-centric, digitally-enabled business models. This release delivers unified subscriber insights that enable rapid product innovation, a pricing engine that supports any monetization model, and capabilities for managing complex global organizations with multiple locations and business entities with diverse revenue streams. It also includes Subscription Economy® dashboards that blend traditional and customer-centric business health metrics – all delivered on a scalable, secure, agile platform.

“We are seeing a once-in-a-century shift happening where digital transformation is giving rise to a whole new set of subscription-based business models,” said Tien Tzuo, CEO of Zuora®. “The most successful brands in the world today are those harnessing digital technology to deliver new sources of value for customers, and the winners will be those who pair digital innovation with subscriber-centric business models and hyper-agile business practices.”


New business models create new challenges that legacy order-to-cash systems were not designed to address. Tzuo believes, “Established enterprises today are running on legacy systems developed for a pure-product era. These systems can’t support subscriber-centric business models and don’t easily adapt to the rapid iteration and innovation required in today’s market.”


Legacy systems cannot meet the demands of these new complex global organizations with multiple locations and business entities with diverse revenue streams. These systems create challenges for a number of business teams:


  • Product leaders are unable to use insights gathered from their subscribers to inform how they iterate and deliver new innovative offerings.
  • Sales and marketing leaders lose revenue opportunities because their current systems do not deliver the pricing and packaging flexibility required to monetize new services.
  • Finance leaders don’t have a single system that allows them to track customer revenue and profitability across different monetization models.
  • IT leaders are unable to respond quickly and efficiently to business demands due to the antiquated, rigid architectures of legacy systems.


Introducing Zuora ‘17

Only Zuora provides the comprehensive capabilities large global enterprises need to succeed in the global Subscription Economy. Companies must gain a deep understanding of their subscribers and deliver continuous, relevant, ongoing innovation and insights as they embrace these new business models. This is important for turning transactional customers into long-term subscribers. Companies must also adopt new systems and processes that enable a variety of business teams to be successful in a new digitally-enabled world.


Zuora ‘17 delivers:

  • Rich, data-driven insights across millions of customers, combining usage, subscription metrics, financial transactions and demographics, help product leaders iterate and deliver new innovative offerings.  
  • The ability to capture and monetize any revenue opportunity with more than 40 charge models, helping sales and marketing leaders rapidly launch and test new pricing for services without disrupting or burdening the back-office.
  • Business performance dashboards that combine traditional metrics and subscriber-centric metrics such as ARR, Churn, and renewal rates, coupled with multi-entity management capabilities. This helps finance leaders get a complete roll-up of their business across a diverse mix of revenue models and business lines.
  • An open platform designed for rapid deployment and easy integration that helps IT leaders create business agility without compromising on security or scalability.


Additional Commentary

“New monetization systems are required for the digital economy, and Zuora has developed a software platform that is agile and flexible enough to support multiple industries,” said Andy Main, principal, Deloitte Consulting LLP,  and head of Deloitte Digital. “We are working with Zuora to help our clients rethink the future of business. Together we are helping clients implement solutions on how profits are made, how relationships are created and managed, and how entire industries are rewired to compete.”


“As enterprises attempt to shift to new subscription and on-demand business models, they realize their existing business systems are wholly inadequate,” said Andrew Daily, analyst of MGI Research. “In fact, in some industries, legacy business tools are delaying business model migration, creating an existential threat for some well-known companies. A recurring revenue business requires new approaches to product management, sales, marketing, and even finance.”

“Our shift to a subscription business model was driven by the recognition that our customers have changed how they value the things they pay for,” said Adam Kessler, solution architect of Dell.Above all else, they value a relationship with a company that understands and is willing to adapt to their needs. Zuora has enabled us to satisfy this demand by providing the insight we need to continually and very rapidly refine our offerings.”

“Supporting a subscription business involves activities that impact multiple teams across multiple entities within an organization,” said Amy Konary, program vice president of IDC Research. “At large organizations, it may be imperative to run more than one entity on a single instance, retaining a separate cadence of activities within a company-wide lens. Zuora’s platform enhancements should help address the subscription payment challenges of a broad range of organizations.”


Additional Resources

Zuora ‘17 Product Sheet

The Subscription Economy: A Business Transformation” by Tien Tzuo, CEO of Zuora

SlideShare: “Drivers of Success in the Subscription Economy

MGI Research Forecast on Agile Monetization Platforms 2016-2020

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About Zuora, Inc.

Zuora’s Relationship Business Management (RBM) solution helps enable businesses in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams, and disrupt market segments to gain competitive advantage. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, San Francisco, London, Paris, Munich, Beijing, Sydney, Tokyo, Amsterdam, Vienna, Copenhagen and Stockholm. Zuora clients come from a wide range of industries, including media, travel services, consumer packaged goods, cloud services, and telecommunications. Clients include Financial Times, Schneider Electric, Box, Honeywell, NCR, RTL, The Guardian, YP.com, BlueJeans, Shutterfly, TripAdvisor and Vivint.


© 2016 Zuora, Inc. All Rights Reserved. Zuora, Relationship Business Management (RBM), Subscribed and Subscription Economy are trademarks of Zuora, Inc. Third party trademarks mentioned above are owned by their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Zuora or any aspect of this press release. To learn more about Zuora, please visit zuorainternprd.wpengine.com.