Jimdo, Germany’s Leading B2C Website Builder, Expands Internationally with 11 Languages and 20 Currencies Using Zuora

April 14, 2011

Jimdo accelerates international growth with Zuora’s Subscription Commerce Platform rolling out self-service capabilities across 4 global continents

London, UK and Redwood City, CA — April 14, 2011


  • Zuora, the subscription billing and commerce leader with its expansive international growth, today announced that Jimdo, the Hamburg, Germany-based website builder, has standardized on Zuora’s Subscription Commerce Platform to expand into new 11 new markets from Japan to Europe to the United Sates and South America. This validates that the Subscription Economy is a global phenomenon.
  • Jimdo has pioneered services to help small businesses and individuals to create, launch, and manage full-featured websites with their own domain. Over the past 4 years, Jimdo has acquired more than 3.5 million customers, and now with Zuora, Jimdo has the self-service subscription commerce capabilities to scale its business globally.

Optimize Global Pricing and Packaging for 11 Languages and 20 Currencies

  • Jimdo uses the Zuora Subscription Commerce Platform to easily create and launch pricing and packaging for multiple markets and customer segments globally. Customers can easily choose, manage, and add to their subscription services through a clear and simple interface, including:
    • Regional offers and specific pricing for 11 countries
    • Configure 20 different currencies and enable billing in local currency
    • Support for more than 80 payment methods from wire transfer to credit cards

Pricing Flexibility and Speed of Change Required to Scale Internationally

  • With Jimdo’s rapid growth, Jimdo faced a technical bottleneck with its existing retail-based billing system, as it could not support the rapid rollout of new currencies and price plans. In addition, because the system was not built for subscriptions, every transaction and product add-on had to be entered as separate transactions, resulting in multiple invoices for the same subscription to customers.
  • After evaluating all available subscription-billing services, Jimdo determined that only Zuora, designed for subscription-based businesses, could provide the mission-critical enterprise capabilities Jimdo required to accelerate its business.
  • Specifically, Zuora was also the only solution that was able to address:
    • Support for multiple product lines including paid and free versions
    • Self-service capabilities to handle upgrades with a single invoice stream
    • Handling multiple currencies without product SKU explosion


  • “From the ability to manage our pricing strategy more flexibly to creating region-specific packages and billing in local currencies, we needed a robust subscription commerce platform and self-service capabilities to scale our business globally,” said Christian Springub, Co-Founder of Jimdo. “Now with Zuora, not only do we run our business better, Zuora has driven revenue growth by allowing us to expand, very rapidly, into more and more international markets.”
  • “With the shift to the Subscription Economy, companies need a way to launch, price and package, and tailor their subscription products and services to new international markets,” said Shawn Price, President of Zuora. “Jimdo exemplifies the model for rapid expansion with the ability to launch, experiment and iterate pricing for customers across the globe.”

About Jimdo

Jimdo—Pages to the People (www.jimdo.com) was founded in February 2007 by three young entrepreneurs, Christian Springub, Fridtjof Detzner, and Matthias Henze. In 2004, the three founded a company together on an old farmhouse, NorthClick, now a wholly-owned subsidiary of Jimdo. The web technology that powers Jimdo was first developed for NorthClick’s business clients to edit and update their sites more easily, but frequent requests from friends gave the founders the idea to offer free Jimdo-Pages. Since then, the website creator has been supported by leaders like the Samwer Brothers (CityDeal) who have invested in the web startup. In February 2011, the 3,500,000th Jimdo site went online. Jimdo recently opened its San Francisco office.

About Zuora, Inc.

Zuora’s subscription billing and commerce platform changes the way subscription businesses manage and sell to customers, allowing them to bring new products to market in less time, with more flexibility and less hassle. Zuora customers are up and running within 90 days and often recognize 200% ROI within weeks. Zuora is built from the ground up by SaaS industry visionaries and veterans from salesforce.com, WebEx, Accenture, Google, eBay, Oracle and Vitria. Zuora customers include Reed Business Information, Coremetrics, InsideView, Marketo, Ricoh, Box.net, Xactly and Cloud Central. To learn more about Zuora, please visit zuorainternprd.wpengine.com.