Foster City, CA – November 18, 2013
The Subscription Business model has become the dominant business model in a number of industries including technology, media, devices, healthcare, education and even retail. Since it’s launch in 1999, Salesforce.com has become the #1 CRM application in the world, and is now being used by leading subscription economy businesses to manage marketing, sales and customer success operations.
At the core of this new business model is the requirement to build and nurture ongoing recurring customer relationships.
But the demands of this new business model pose new challenges for the Salesforce community:
Pricing is different: Pricing in the subscription economy is centered on flexible plan based pricing that can accommodate complex pricing models that include one time, recurring, and pay-as-you go models.
Quoting is complex: The quoting process needs to handle upgrades, add-ons, downgrades. These become increasingly difficult to manage when quotes are generated mid-stream during a subscription term, and have to factor in multiple time dimensions.
Orders are different: Orders used to be simple. Each quote resulted in a single order which triggered one invoice. In the Subscription Economy, multiple quotes impact the same subscription, and each subscription generates multiple invoices and payments.
Renewals are critical: In order for subscription businesses to thrive, renewals need to be automated and streamlined, and businesses need clear visibility into the value of each renewal to drive meaningful renewal conversations.
Customer service is increasingly about billing: In the Subscription Economy, businesses are billing customers much more often, and these bills can get complex, Customer service teams that use service cloud increasingly fielding billing inquiries, but they don’t have visiility into back end billing and payment information via Salesforce.com
Business metrics are different: The bookings and forecast reports that subscription businesses need are increasingly based on MRR and ARR metrics. But these metrics are not natively tracked in salesforce.com.
In the absence of native force.com solutions purpose built to solve these challenges, salesforce administrators are struggling with sub-optimal solutions.
Zuora for Salesforce is built on a foundational data model designed for businesses that need to support recurring revenue streams. It enables:
Zuora for Salesforce includes:
With the Titanium release, Zuora for Salesforce has been redesigned to include over 35 reusable components and global methods supporting:
“Zuora was the first to create a native force.com quoting application specifically catering to subscription businesses.” said Guillaume Vives, SVP Product Management at Zuora. “We’ve deployed this application at hundreds of clients, and we learned that quoting needs vary greatly for different customers across different industries. With this new release, we’ve re-designed Zuora for Salesforce so that customers can easily and rapidly tailor the application to suite their unique needs, and even build their own applications on the fly using our components.”
“Selling a subscription service is surprisingly complex. Zendesk needed an application that could meet today’s unique needs and lay the foundation for the future,” said Mindy Lieberman, VP of IT at Zendesk.
Zuora for Salesforce provided that platform to enable and streamline our Sales and Finance operations. We are especially pleased with the out-of-box integration which keeps our front and back offices in sync.”
“Our inside sales teams take subscription orders via Salesforce,” said Bill Plummer, Business Enablement Officer at NCR Silver. “We have a complex pricing catalog, and we are excited about the new features in Zuora for Salesforce, specifically the product selector component and the ability for users to update pricing tiers during the quoting process. The fact that we can incorporate this into our quoting flow by just using the drag and drop configuration tools is a huge benefit to NCR Silver.”
“We are able to configure our quoting flow process to securely collect credit card information during the quoting process simply by using the Zuora for Salesforce quoting wizard,” said Dustin Abney, Director of Customer Experience, DotLoop. “We don’t need to ask for help from our engineers to fit this in. Now we can start collecting cash as soon as a quote is approved.”
Zuora is the global leader in Relationship Business Management solutions. Zuora delivers the subscription billing, commerce and finance capabilities that have become the industry standard to help companies transition to the Subscription Economy. Enterprises and emerging companies alike use Zuora’s multi-tenant cloud solution to enable growth strategies, to streamline key processes and to provide visibility into the metrics that matter most in the Subscription Economy. Zuora services innovative customers like Informatica, Tata Communications, Box.net, DocuSign, Xplornet, Ustream and Reed Business Information. To learn more about Zuora, please visit zuorainternprd.wpengine.com.
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