Scott Bailey serves as President, Automotive, for TEN: The Enthusiast Network, where he oversees the automotive group’s iconic brands, including 14 category-leading websites, a social audience of 105 million, the production of Motor Trend Auto Shows, and more than 20 racing and aftermarket lifestyle events, including HOT ROD Power Tour, HOT ROD Drag Week, and Car Craft Summer Nationals. His responsibilities include enhancing the relationship between the automotive group’s brands and their audience, leading the continued development of TEN’s digital business, improving customer offerings, and diversifying revenue streams. Under Bailey’s tenure, TEN became the first company to launch a subscriber-on-demand SVOD platform in the auto space. He has also led the development of innovative content and distribution partnerships with Amazon, Facebook, and Netflix.
 
Bailey is a two-time nominee and Emmy Award winner for his work in advanced media technology and brings more than two decades of digital and publishing experience to TEN from Synacor, Inc., an award-winning TV Everywhere and Cloud Identity Management (IDM) provider for satellite, telecom, cable, and consumer electronics companies, where he served as Chief Operating Officer and was part of the management team that took the company public in 2012. Before Synacor, Bailey served as SVP at Comcast Interactive Media. Prior to Comcast, he was a founding employee of Turner Sports Interactive, a division of Time Warner, acting as General Manager, where he managed and operated NASCAR.com, PGA.com, and PGATour.com.