Mike Lamb is a Partner at McKinsey & Company based in New York, and a seasoned veteran in the advertising technology space. Mike started his career by co-founding a pioneering online advertising firm, before joining McKinsey in 2003.
Mike returned to ad tech after 10 years of consulting, co-founding and running a growth-stage enterprise software business. During his time there, the company grew its client base and achieved profitability, winning recognition as a leading platform enabling marketers to reach the audiences they want at scale.
Since returning to McKinsey in 2018, Mike has advised companies in the media, entertainment, and telecommunications industries. With distinctive expertise in customer acquisition and paid media execution, he helps executives drive stronger revenue performance by reorganizing around the customer.