Kai Ichikawa is VP of Product Marketing at UserTesting, which uncovers the why behind the what in understanding the customer experience for the world’s leading brands.  Building the product marketing discipline over the past 12 months, Kai and team are responsible for all facets of go-to-market strategy, pricing, licensing, and business opportunity mapping.  His prior experience includes enterprise B2B and consumer brands across Fortune 500 and tech startups – including Microsoft, Starbucks, Sysomos, Honda, and Banana Republic.  Kai lives in San Francisco.