Hugo mixes business strategy, technology and human-centricity to drive true transformation both internally and externally, from challenger to multinational organisations, enabling them to leapfrog their competitors. Hugo has been consistently brought into both startup and global businesses to create new digital products and revenue streams. Once described as an energetic self-starter that makes things happen. He has 17+ years experience working across agencies, brands and consultancies, and is deeply involved with the startup and VC world. He is currently part of the Accenture Digital leadership team where he leads Digital GTM for the Resources industries.