An alumni of the Ross School of Business at the University of Michigan (US), and the School of Electrical Engineering at The Technion (Israel), with over 14 years of experience in Business & Technology Innovation (Strategy/Management Consulting, New Business Development, Product Management, Project Management, and R&D) in the high-tech & healthcare industries in Israel, the US, South Korea, and the Netherlands.

Currently at Philips (VP), driving new digital value propositions and business models for consumer & healthcare connected products and services to deliver meaningful digital innovation via connected propositions and experiences.

Previously at Samsung Strategy & Innovation Center (SSIC), created, pitched & obtained buy-in for new Internet of Things (IoT) / Internet of Everything (IoE) business cases for vertical (consumer & industrial) and horizontal business opportunities, triggering new technology & business initiatives, partnerships, and venture investments. Previously at the Chairman's Office at Samsung, led a strategy team that advised Samsung Electronics' most senior executives (Presidents, CEOs, CTOs, etc.).