Ben Light

Ben joined Pendula as Chief Revenue Officer in 2017, shortly after commercialization. He is responsible for maintaining a global go-to-market strategy covering multiple enterprise software ecosystems.
Pendula’s vision of revolutionizing conversational messaging has resulted in the development of two ecosystem-based products on Zuora and Salesforce.
By using Pendula to simplify and automate two-way customer communications businesses achieve dramatic reductions in cost-to-serve and a significant improvement in customer experience