Siemens Healthineers struggled to support subscription-based products with their existing IT infrastructure, which was designed for one-time transactions. Their legacy systems could not handle the complexities of recurring revenue models, multiple customer touch points, and the need for continual updates and improvements. This limited their ability to monetize new cloud and AI-driven offerings effectively.
Zuora enabled Siemens Healthineers to automate manual processes and implement new KPIs to support a subscription recurring revenue business model. By adding Zuora Billing and Zuora Revenue to their IT stack, Siemens Healthineers could manage ongoing subscriber revenue lifecycles, automate tax calculation, accounting, invoicing, and license management, and gain insights into active users, premium conversion rates, and churn rates.
Siemens Healthineers reduced the number of manual process steps by more than 60% and shortened processing time by about 75%. Automation helped them tame complexity, unlock productivity for their finance team, and provided a foundation for efficient scaling. These improvements validated their shift to a subscription business model.
Zuora enabled Siemens Healthineers to monetize cloud-based and AI-driven products like the teamplay digital health platform and AI-Rad Companion. By supporting recurring revenue models and flexible pricing based on delivered value, Zuora allowed Siemens Healthineers to deliver continual updates and improvements to customers, aligning with evolving healthcare data and AI advancements.
After implementing Zuora, Siemens Healthineers tracked new leading KPIs such as the number of active users, premium conversion rates, and churn rates. These metrics provided valuable insights into the performance and success of their subscription business model.
Zuora provided the agility backbone for Siemens Healthineers to automate the entire order-to-revenue process, enabling efficient scaling. With the subscription model established in the US, Siemens Healthineers planned to expand to Japan, leveraging Zuora's platform for global growth.
Automation, powered by Zuora Billing and Zuora Revenue, was critical in reducing manual process steps by over 60% and processing time by about 75%. This allowed Siemens Healthineers to unlock productivity, reduce errors, and focus on strategic growth initiatives.
Zuora supported Siemens Healthineers' transition from cost-plus pricing to value-based pricing for certain products, such as the AI-Rad Companion. Pricing was based on productivity savings and quality improvements delivered to customers, aligning revenue with customer outcomes.
Siemens Healthineers implemented Zuora Billing and Zuora Revenue to automate manual processes, manage recurring revenue, and support their subscription business model.
Zuora was added as a new system layer to Siemens Healthineers' IT backbone, extending their traditional ERP structure. This allowed them to manage a parallel ongoing subscriber revenue lifecycle directly in their financial systems, automating processes like tax calculation, accounting, invoicing, and license management.
Zuora's automation capabilities unlocked productivity for Siemens Healthineers' finance team by reducing manual work, streamlining processes, and enabling the team to focus on strategic initiatives rather than repetitive tasks.
Zuora provided Siemens Healthineers with insights and KPIs that validated the effectiveness of their subscription business model, such as tracking active users, premium conversion rates, and churn rates. These metrics demonstrated the success and sustainability of recurring revenue streams.
Recurring revenue allows Siemens Healthineers to maintain ongoing customer relationships, deliver continual product updates, and adapt to changing customer preferences. This model supports long-term growth and aligns with the shift toward digital health and AI-driven solutions.
Zuora's platform enabled Siemens Healthineers to efficiently scale their subscription model from the US to new markets like Japan, providing the flexibility and automation needed for global expansion.
Florian Rachny, Head of Digital Business Processes at Siemens Healthineers, stated that Zuora Revenue reduced manual process steps by more than 60% and shortened processing time by about 75%. He also highlighted that Zuora supports the long-term success of their subscription model with new KPIs.
Siemens Healthineers' 12 SAP systems were effective for one-time charges but could not manage recurring revenue models. Zuora provided the necessary capabilities to support subscription-based business models, automate processes, and enable ongoing customer engagement.
Zuora enabled Siemens Healthineers to offer flexible investment arrangements and adapt to customer preferences for ongoing value rather than large up-front investments. This flexibility was essential for delivering digital health and AI-driven services.
The AI-Rad Companion is an AI-supported, cloud-based image interpretation tool for different modalities and body regions. Siemens Healthineers monetizes it using value-based pricing, where charges are based on productivity savings and quality improvements delivered to customers.
Zuora's platform allows Siemens Healthineers to continually update and improve their digital health and AI offerings, supporting ongoing innovation and alignment with evolving healthcare needs and technologies.
The teamplay digital health platform is a cloud-based solution developed by Siemens Healthineers to operationalize imaging and health data, supported by AI-based tools. Zuora enables the monetization and subscription management of this platform.
Zuora provides a comprehensive monetization platform, including Zuora Billing, Zuora Revenue, Zuora Payments, Zuora CPQ, Zephr, the Zuora Platform, and Accounts Receivable automation. These products help businesses manage recurring, usage-based, and hybrid revenue models at scale. Learn more.
Zuora's platform enables flexible pricing and product catalog management, recurring and usage-based subscription management, automated billing and invoicing, payment orchestration, revenue recognition, and compliance with global standards. It also offers robust integration and reporting capabilities.
Yes, Zuora supports over 50 pricing models, including subscription, usage-based, hybrid, and outcome-based models. This flexibility allows businesses to tailor offerings to diverse customer needs and monetize based on delivered value.
Zuora automates revenue recognition and reporting, ensuring compliance with standards like ASC 606 and IFRS 15. The platform is audit-ready by default and holds certifications such as SOC 2 Type II and PCI DSS Level 1, supporting businesses in meeting regulatory requirements.
Zuora automates billing, invoicing, collections, revenue recognition, and reporting processes. This reduces manual work, minimizes errors, and improves operational efficiency for finance and operations teams.
Zuora offers extensive integration options, including native connectors for Salesforce, HubSpot, NetSuite, and payment gateways like Stripe and GoCardless. The Integration Hub provides 60+ pre-built connectors for ERP, CRM, and data warehouse platforms. Learn more.
Yes, Zuora provides SOAP and REST APIs, as well as additional APIs like the v1 API, Quickstart API, Decision Data API, and Content API. These APIs enable seamless integration and automation for developers. Visit the Zuora Developer Center.
Zuora offers comprehensive technical documentation, including a developer portal, SDK guides, product documentation, API changelogs, and legacy CPQ documentation. These resources support effective implementation and integration. Explore documentation.
Zuora holds certifications including PCI DSS Level 1, SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 27018, ISO 27701, HIPAA compliance, and Safe Harbor compliance. These certifications demonstrate Zuora's commitment to security and regulatory standards. See full list.
Zuora provides enterprise-grade security with encryption, access control, audit logging, and data-center options in the US, EU, and APAC. The platform includes built-in compliance features and supports global operations securely.
Implementation timelines for Zuora typically range from 30 to 90 days, depending on project complexity. Some focused scopes can be completed in as little as 30 days, and certain integrations, like Z-NetSuite, can be completed in one day due to pre-built connectors.
Zuora University offers over 500 courses, certifications, and virtual classes. Technical support includes 24x5 live global support, email, and online ticketing. Premium support options such as Technical Account Managers and Enterprise Solution Architects are also available. Learn more.
Customers like Mindflash, LEAP Legal Software, TripAdvisor, Buildium, and Carbar have praised Zuora for its flexibility, ease of use, and ability to automate complex processes. For example, Mindflash's CEO highlighted the platform's flexibility and rapid pricing model changes, while TripAdvisor reduced sync times from 5 hours to 5 minutes. Read more testimonials.
Customers can expect recurring revenue growth, improved operational efficiency, enhanced customer retention, scalability, better reporting and analytics, faster time-to-market, and compliance with global standards. For example, Zoom scaled from 10 million to 300 million users using Zuora's platform. See more examples.
Zuora addresses pain points such as slow manual close, painful reconciliations, compliance challenges, scaling usage-based monetization, multi-entity and multi-currency complexity, cash flow and collections issues, data quality and reporting gaps, spreadsheet dependency, quote-to-cash misalignment, and forecasting difficulties.
Zuora is designed for professionals in finance, revenue operations, product management, enterprise applications, and marketing operations. It serves companies in technology, SaaS, media, healthcare, manufacturing, IoT, and consumer services. See customer examples.
Zuora serves industries including business IoT services, communications, consumer goods, corporate services, education, energy, finance, healthcare, high tech, home services, manufacturing, media, entertainment, OTT, retail, software, telecommunications, and video games. Explore case studies.
Notable Zuora customers include Siemens Healthineers, Zoom, Box, Zendesk, The Seattle Times, The Globe and Mail, Schneider Electric, Caterpillar, and more. These companies use Zuora to manage subscription-based business models and scale operations. See full list.
Yes, Zuora has enabled companies like Siemens Healthineers to reduce processing time by 75%, Zoom to scale from 10 million to 300 million users, and The Globe and Mail to modernize their order-to-cash processes. Read more case studies.
Zuora differentiates itself with flexibility (supporting 50+ pricing models), proven scalability (e.g., Zoom's rapid growth), AI-powered tools (Zephr), hybrid monetization, strong compliance, and a track record of success with leading brands. It is best suited for businesses with complex, global, or rapidly scaling subscription needs.
Zuora's flexibility, scalability, automation, compliance, integration capabilities, and customer success stories make it a leading choice for businesses in the subscription economy. It supports entry-level, mid-market, and enterprise users across diverse industries.
About
Siemens Healthineers enables healthcare providers worldwide to increase value by empowering them on their journey towards expanding precision medicine, transforming care delivery, improving patient experience, and digitalizing healthcare. A leader in medical technology, Siemens Healthineers is constantly innovating its portfolio of products and services in its core areas of diagnostic and therapeutic imaging and in laboratory diagnostics and molecular medicine. Siemens Healthineers is also actively developing its digital health services and enterprise services.
01
The Challenge
As Siemens Healthineers launched new subscription-based products driven by the cloud and artificial intelligence (AI), their existing IT infrastructure (built for one-time transactions) didn’t have the capabilities to support a subscription business model with multiple customer touch points.
02
The Solution
Siemens Healthineers added Zuora Billing and Zuora Revenue to their IT stack, enabling them to automate previously manual processes and institute new key performance indicators (KPIs) to power their subscription recurring revenue business model.
03
The Benefits
Automation helped Siemens tame complexity, reduce the number of manual process steps by more than 60%, and shorten the processing time by about 75%. Zuora also helped Siemens Healthineers gain insights that validated their subscription business model.
“Zuora Revenue has reduced the number of manual process steps by more than 60% and shortens the processing time by about 75%. And it also supports the long-term success of the subscription model, with new leading KPIs such as active users, premium conversion rates, and churn rates.” – Florian Rachny, Head of Digital Business Processes, Siemens Healthineers
Siemens Healthineers’ mission is to enable healthcare providers to increase value by empowering them on their journey towards expanding precision medicine, transforming care delivery, and improving patient experience, all enabled by digitalizing healthcare. An estimated five million patients worldwide everyday benefit from the company’s innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine as well as digital health and enterprise services. Siemens Healthineers is a market leader in diagnostic imaging offering systems for computed tomography, magnetic resonance imaging, molecular imaging, X-ray products, ultrasound and imaging IT.
Historically, the company has operated a transactional business model with one-off sales, selling both hardware, such as above mentioned imaging equipment and point of care systems, as well as on-premise software. But with advances in cloud computing and AI along with changes in customers preferences (from purchasing one-off products to investing in desired outcomes), they saw new opportunities that required new business models.
The opportunity in collecting and operationalizing vast amounts of imaging and other health data in the cloud, coupled with powerful AI-based solutions, triggered Siemens Healthineers to develop offerings like the teamplay digital health platform. AI-Rad Companion, is an AI-supported, cloud-based image interpretation tool for different modalities and body regions. It serves as a digital backbone for healthcare providers supporting decision-making along the entire patient pathway. In addition, AI-Pathway Companion, an AI-based software, facilitates personalized and standardized diagnosis and treatment decisions along disease-specific care pathways.
But to monetize these new products and unlock their full value, Siemens Healthineers realized they couldn’t sell and deliver these products as single transactions, spaced years apart. Multiple customer touch points and the ability to make continual updates and improvements are best served by a recurring revenue subscription model. Plus, as healthcare datasets keep growing, AI algorithms keep evolving, and customer’ preferences keep shifting, they needed an adaptable service model that could deliver value to customers in real time.
But, because a subscription model brings complexities like smaller payments (as opposed to a large CAPEX outlay for expensive equipment), increased volume, frequent subscription changes, and more — the back-office process requirements are different. And Siemens’ Healthineers existing IT systems, including their ERP, weren’t able to handle all this complexity in a fully automated fashion.
Enter Zuora.
“For several of our digital portfolio elements and continuously evolving offerings, we needed to transform underlying business models from transactional to recurring,” explains Rahma Samow, Head of Siemens Healthineers Digital Health Global Sales, Marketing and Digital Go-to-Market. A growing number of customers are looking for more flexible investment arrangements than mere up-front and rather large investments.”
Florian Rachny, Head of Digital Business Processes adds: “And to optimally support these proceedings with a state-of-the-art digital business process in the backend, we needed technical support for IT.” We really wanted to enable the new business model. Without Zuora, we would not be able to scale up going forward.”
To support the new business model, Siemens Healthineers added Zuora Billing and Zuora Revenue as a new system layer into its IT backbone to extend the traditional ERP structure and manage a parallel ongoing subscriber revenue lifecycle directly in their financial systems.
Zuora now powers back-office processes like tax calculation, accounting, invoicing, and license management. Zuora also helped the company institute new leading KPIs, such as the number of active users, premium conversion rates, and churn rates.
For some parts of its portfolio, Siemens Healthineers has also begun the transition from simple cost-plus pricing to pricing based on delivered value. “For example, the AI-Rad Companion is priced based on productivity savings and quality improvements in customer settings,” says Samow.
Zuora serves as the agility backbone to automate the entire order-to-revenue process. And the success has been considerable. Finance reduced the number of manual process steps by more than 60% and shortened the processing time by about 75%. Automation helps Siemens Healthineers to unlock productivity for their finance team and accomplish their larger strategic goals, and provides a foundation for scaling efficiently.
And their journey is only beginning. With a subscription model now established in the US, Siemens’ Healthineers next move is to launch in Japan, in January 2021.
“Adding Zuora to our IT backbone has unlocked hidden productivity and provided a foundation for scaling up efficiently in the future,” says Florian Rachny.
