“What we've achieved so far with Zuora is really the coming together of the different business units from product to marketing through to finance and accounting." - Jennie Fimbres, Director of Information Services

Company Hobsons
Industry Education

The Customer

Hobsons provides technology solutions for K-12 schools, community colleges, and universities around the world.

The Challenge

As Hobsons transitioned from a perpetual license to subscription model, they wanted more visibility into their financial data.

The Solution

Zuora’s comprehensive subscription management solution helped Hobsons transition their legacy pricing and finance functions into an agile, data-driven solution.

The Benefits

Hobsons’ subscriber base has grown to over 13 million students In 100 countries.

"We evaluated Zuora and it was the most appealing to us due to its ability to satisfy our requirements around quote to cash and revenue requirements” - Jennie Fimbres, Director of Information Services at Hobsons.

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Hobsons' Story


Zuora’s comprehensive subscription management solution helped Hobsons transition their finance and pricing processes to align with their new subscription business model.

Hobsons offers admissions and enrollment solutions, online program management, and predictive analytics services to educational institutions around the world. Founded in 1974, the company operates internationally in 100 countries.

“Back in 2012 when we were looking for a solution to assist our conversion from perpetual licenses to a subscription model. We were also looking at a new GL ERP solution and found that those products weren’t quite the management solution that we were looking for. We evaluated Zuora and it was the most appealing to us due to its ability to satisfy our requirements around quote to cash and revenue requirements” says Jennie Fimbres, Director of Information Services at Hobsons.

After living in Excel spreadsheets for years, their finance department needed better visibility into future revenue.

“Managing business out of spreadsheets took a lot of time to generate information. It was reliant on an individual working locally on their machine versus a system that could generate reports in real time and make it easy to share with business stakeholders to drive business decisions. Zuora helped us monitor the subscriptions management lifecycle from sales booking to cash and revenue. It allowed us to have a systems-based solution that we can pull information from and better assess the health of the business,” says Fimbres.

Another key area where Zuora helped was pricing. ““Before Zuora, we used the Salesforce Price Book. We had over 50,000 products in there. Zuora helped us streamline that. The hierarchy was awesome and we were able to differentiate across rate plans. That's made it easier from a pricing perspective - when a business approaches us with new pricing models, we can now quickly meet those requirements” explained Fimbres.

Zuora’s smooth integration with Hobsons’ existing Salesforce system helped ensure a smooth transition across the company. “What we've achieved so far with Zuora is really the coming together of the different business units from product to marketing through to finance and accounting. And using the right metrics such as ARR and TCV - those are becoming our standard of reporting across the business” says Fimbres.

As Hobsons continues to add new subscribers every day, they rely on Zuora to help them understand and manage a new business model and build stable, dependable growth.

“Zuora helped us streamline our 50,000 product price book. The hierarchy was awesome and we were able to differentiate across rate plans making it easier from a pricing perspective – when a business approaches us with new pricing models, we can now quickly meet those requirements” – Jennie Fimbres

“Zuora helps us monitor the subscriptions management lifecycle from sales booking to cash and revenue. It allows us to have a systems-based solution that we can pull information from and better assess the health of our business.”- Jennie Fimbres

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