“We love building relationships. We love our customers. We can now deepen and strengthen these customer relationships in ways that would not have been possible if it wasn't for Zuora.” - Ulrik Bo Larsen, Founder and CEO

Company Falcon.io
Industry Cloud Applications

The Customer

Falcon.io helps customers manage their various social media activities from one powerful, unified platform.

The Challenge

They needed help deepening and strengthening their customer relationships through a period of massive growth.

The Solution

Zuora’s platform helps them evolve their product and service offering to ensure market fit.

The Benefits

In a 12-month period, they saw almost 700% growth on their recurring revenue ramp.

“What Zuora has provided for us - beyond the actual tooling and billing and revenue ledger - is the constant evolution of looking at our product offering and our service offering, and how they fit the market in the best way. ” – Ulrik Bo Larsen, Founder and CEO

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Falcon.io's Story


Falcon.io uses Zuora to help their 10,000+ marketer subscribers manage their social channels. Beyond billing and revenue ledger, Zuora has helped Falcon.io look at their product and service offering to constantly evolve for better market fit.

Falcon.io offers a unified SaaS platform for social media listening, engaging, publishing and managing customer data. They enable their clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Their diverse and global client portfolio includes Carlsberg, Tiger, Nintendo of Europe, IWC Watches, Mentos, Redken, Coca-Cola and many more.

As Falcon.io grew, they found themselves facing a common problem for scaling subscription businesses: how to stay close to the customer with an expanding customer base.

Falcon.io needed a billing and revenue ledger platform to support their growing business, and the 2500-5000 invoices they were sending per quarter. As their business increased in the U.S., they needed help properly handling sales tax. And, beyond direct support on the financial side, they also needed insight into how their customers were using - and, just as importantly, not using - their service.

They wanted to approach product development strategically. Their goal was to reduce customer churn and create customer brand ambassadors by putting out a product and service that supported the workflow of real customers.

To do this, they needed to know exact usage profiles with real-time monitoring of how customers were using their service. They also wanted insight into key metrics such as ACV (average contract value) and MRR (monthly recurring revenue).

So, Falcon.io became a Zuora customer with the Growth Edition, including the Z-Insights add-on which provides customer analytics that help subscription-based businesses drive customer adoption, retention, and growth.

Now Falcon.io is using Zuora to design compelling subscriber experiences. “We constantly monitor customer usage and then we feed that back into product and how we focus our business.” says Larsen. 

“Falcon.io has seen the benefits of Z-Insights in action. We believe companies today need a strong data-driven approach to truly understand their subscribers’ behavior and build rich experiences around it. Z-Insights will help us design even better subscription experiences and deliver them even faster.” – Ulrik Bo Larsen, Founder and CEO

700% growth on recurring revenue ramp over 12-month period

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