{"id":291402,"date":"2024-06-04T09:33:22","date_gmt":"2024-06-04T16:33:22","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/customer-acquisition-retention-and-expansion-for-growth\/"},"modified":"2025-06-08T18:50:45","modified_gmt":"2025-06-09T01:50:45","slug":"customer-acquisition-retention-and-expansion-for-growth","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/jp\/resource\/customer-acquisition-retention-and-expansion-for-growth\/","title":{"rendered":"\u6210\u9577\u306e\u305f\u3081\u306e\u9867\u5ba2\u7372\u5f97\u3001\u7dad\u6301\u3001\u62e1\u5927"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291402\" class=\"elementor elementor-291402 elementor-253796\" data-elementor-post-type=\"resource\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5b46afff elementor-section-stretched 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"574\" height=\"617\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/White-Toggles.png\" class=\"attachment-full size-full wp-image-197273\" alt=\"\u30db\u30ef\u30a4\u30c8\u30c8\u30b0\u30eb\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-244fcfb6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"244fcfb6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11e6df1f\" data-id=\"11e6df1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73cecb1a elementor-widget elementor-widget-text-editor\" data-id=\"73cecb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u30a4\u30f3\u30d5\u30ec\u3084\u91d1\u5229\u306e\u4e0a\u6607\u3001\u4eba\u54e1\u524a\u6e1b\u3001\u9280\u884c\u696d\u754c\u306e\u8ab2\u984c\u306a\u3069\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u306f2023\u5e74\u306b\u5927\u304d\u306a\u4e0d\u5b89\u5b9a\u3055\u306b\u76f4\u9762\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u3001\u65b0\u305f\u306a\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u53d6\u308a\u7d44\u307f\u304c\u6e1b\u5c11\u3057\u3001\u7d4c\u55b6\u8005\u304c\u6210\u9577\u306e\u6700\u9069\u306a\u65b9\u6cd5\u3092\u6a21\u7d22\u3059\u308b\u4e2d\u3067\u3001\u3042\u308b\u4f01\u696d\u7fa4\u304c<a href=\"https:\/\/www.zuora.com\/jp\/resource\/sei-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">S&amp;P 500\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u6210\u679c\u3092\u4e0a\u3052\u307e\u3057\u305f<\/a>\u3002\u305d\u308c\u304c\u3001\u7d99\u7d9a\u7684\u306a\u6210\u9577\u3092\u3082\u305f\u3089\u3059\u3055\u307e\u3056\u307e\u306a\u30de\u30cd\u30bf\u30a4\u30ba\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3059\u308b\u4f01\u696d\u3067\u3059\u3002Zuora\u306e<a href=\"https:\/\/www.zuora.com\/jp\/resource\/sei-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30fb\u30a8\u30b3\u30ce\u30df\u30fc\u30fb\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff08SEI\uff09\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u306f2023\u5e74\u306b10.4%\u306e\u53ce\u76ca\u6210\u9577\u3092\u9042\u3052\u3066\u304a\u308a\u3001S&amp;P\u4f01\u696d\u306e6%\u3092\u5927\u304d\u304f\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u306a\u305c\u3053\u306e\u3088\u3046\u306a\u7d50\u679c\u3068\u306a\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u4fa1\u683c\u8a2d\u5b9a\u3092\u5c0e\u5165\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9078\u629e\u80a2\u3082\u62e1\u5927\u3059\u308b\u4e2d\u3001\u5c02\u9580\u5bb6\u306f<a href=\"https:\/\/hbswk.hbs.edu\/item\/with-subscription-fatigue-setting-in-companies-need-to-think-hard-about-fees\" target=\"_blank\" rel=\"noopener noreferrer\">\u6d88\u8cbb\u8005\u306e\u300c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u75b2\u308c\u300d<\/a>\u306b\u3064\u3044\u3066\u4f01\u696d\u306b\u8b66\u9418\u3092\u9cf4\u3089\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u7d99\u7d9a\u53ce\u76ca\u30e2\u30c7\u30eb\u306f\u4f9d\u7136\u3068\u3057\u3066\u5927\u304d\u306a\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u751f\u307f\u51fa\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>SEI\u306f\u3001\u7d99\u7d9a\u53ce\u76ca\u578b\u30de\u30cd\u30bf\u30a4\u30ba\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b600\u793e\u4ee5\u4e0a\u306e\u30d3\u30b8\u30cd\u30b9\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u5909\u5316\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002Zuora 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noreferrer\">\u9032\u5316\u3059\u308b\u30de\u30cd\u30bf\u30a4\u30ba<\/a>\u306b\u30b3\u30df\u30c3\u30c8\u3059\u308b\u4f01\u696d\u3078\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u4fa1\u5024\u89b3\u3068\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3092\u3069\u306e\u3088\u3046\u306b\u4e00\u81f4\u3055\u305b\u3001\u305d\u308c\u3092\u53ce\u76ca\u5316\u306b\u7d50\u3073\u4ed8\u3051\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2023\u5e74\u306eSEI\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u3082\u30c6\u30c3\u30af\u696d\u754c\u5168\u4f53\u540c\u69d8\u306b\u9867\u5ba2\u7372\u5f97\u306e\u8ab2\u984c\u306b\u76f4\u9762\u3057\u307e\u3057\u305f\u304c\u3001\u5f7c\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u9867\u5ba2\u7dad\u6301\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u53ce\u76ca\u62e1\u5927\u3092\u5bb9\u6613\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u9069\u5fdc\u529b\u3068<a href=\"https:\/\/www.zuora.com\/jp\/subscribed\/why-a-customer-centric-world-requires-a-demand-led-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9<\/a>\u304c\u6c42\u3081\u3089\u308c\u308b\u30de\u30af\u30ed\u74b0\u5883\u306e\u4e2d\u3067\u3001\u7d99\u7d9a\u53ce\u76ca\u30e2\u30c7\u30eb\u306f\u4e00\u5ea6\u9650\u308a\u306e\u53d6\u5f15\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3053\u3068\u3067\u672c\u8cea\u7684\u306b\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\u3092\u767a\u63ee\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u9867\u5ba2\u7372\u5f97\u3068\u7dad\u6301\u306b\u95a2\u3059\u308b\u4e3b\u306a\u8abf\u67fb\u7d50\u679c<\/h2>\n<p>SEI\u30ec\u30dd\u30fc\u30c8\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u6b21\u306e3\u3064\u306e\u65b9\u6cd5\u3067\u7d99\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\uff1a<\/p>\n<ol>\n<li>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5897\u52a0\uff09<\/li>\n<li>\u9867\u5ba2\u7dad\u6301\uff08<a href=\"https:\/\/www.zuora.com\/jp\/guides\/measure-subscriber-churn\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89e3\u7d04\u7387<\/a>\u306e\u9006\uff09<\/li>\n<li>\u62e1\u5927\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u5e74\u9593\u53ce\u76ca\u306e\u5897\u52a0\uff09<\/li>\n<\/ol>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u6210\u9577\u3068\u3044\u3046\u6700\u521d\u306e\u6307\u6a19\u3092\u898b\u308b\u3068\u3001SEI\u4f01\u696d\u306f2023\u5e74\u306b\u6e1b\u901f\u3092\u7d4c\u9a13\u3057\u3001\u9867\u5ba2\u7372\u5f97\u7387\u306fQ1\u306e\u5e73\u57472.22%\u304b\u3089Q4\u306b\u306f1.12%\u3078\u3068\u4f4e\u4e0b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u70b9\u3067\u306f\u3001\u5f7c\u3089\u3082\u5e83\u7bc4\u306a\u7d4c\u6e08\u72b6\u6cc1\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b7e04 elementor-widget elementor-widget-image\" data-id=\"60b7e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image2-1280x695.png\" class=\"attachment-large size-large wp-image-253790\" alt=\"2019\u5e74\u7b2c1\u56db\u534a\u671f\u304b\u30892023\u5e74\u7b2c4\u56db\u534a\u671f\u307e\u3067\u306e\u56db\u534a\u671f\u3054\u3068\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\uff08\u9867\u5ba2\uff09\u306e\u6210\u9577\u3092\u793a\u3059\u68d2\u30b0\u30e9\u30d5\u3002\u6210\u9577\u7387\u306f\u56db\u534a\u671f\u3054\u3068\u306b\u7570\u306a\u308a\u30012019\u5e74\u7b2c1\u56db\u534a\u671f\u306b4.93%\u3067\u30d4\u30fc\u30af\u306b\u9054\u3057\u30012019\u5e74\u7b2c3\u56db\u534a\u671f\u306b0.08%\u3067\u6700\u4f4e\u306b\u9054\u3057\u307e\u3057\u305f\u3002\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image2-1280x695.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image2-640x347.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image2-768x417.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image2-1536x834.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image2.png 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ac02a elementor-widget elementor-widget-text-editor\" data-id=\"67ac02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u3057\u304b\u3057\u3001SEI\u306b\u542b\u307e\u308c\u308b\u4f01\u696d\u306f\u89e3\u7d04\u7387\u3082\u4f4e\u4e0b\u3057\u307e\u3057\u305f\u3002\u300c\u5927\u898f\u6a21\u306a\u89e3\u7d04\u6642\u4ee3\u300d\u3068\u3044\u3046\u4e88\u6e2c\u306b\u53cd\u3057\u30012023\u5e74\u306b\u306f\u9867\u5ba2\u7dad\u6301\u7387\u304c\u5927\u5e45\u306b\u6539\u5584\u3057\u3001\u56db\u534a\u671f\u3054\u3068\u306e\u5e73\u5747\u89e3\u7d04\u7387\u306f2019\u5e74\u4ee5\u6765\u3082\u3063\u3068\u3082\u4f4e\u3044\u6c34\u6e96\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2577a8 elementor-widget elementor-widget-image\" data-id=\"a2577a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image4-1280x695.png\" class=\"attachment-large size-large wp-image-253801\" alt=\"2018 \u5e74\u304b\u3089 2023 \u5e74\u307e\u3067\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 \u30a8\u30b3\u30ce\u30df\u30fc \u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u56db\u534a\u671f\u5e73\u5747\u89e3\u7d04\u7387\u3092\u793a\u3059\u68d2\u30b0\u30e9\u30d5\u3002\u89e3\u7d04\u7387\u306f 6.04% \u304b\u3089 6.75% \u306e\u7bc4\u56f2\u3067\u3059\u3002\u89e3\u7d04\u7387\u306f 2020 \u5e74\u306b 6.75% \u3067\u30d4\u30fc\u30af\u306b\u9054\u3057\u307e\u3057\u305f\u3002\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image4-1280x695.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image4-640x347.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image4-768x417.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image4-1536x834.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image4.png 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b24808 elementor-widget elementor-widget-text-editor\" data-id=\"7b24808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u6700\u5f8c\u306b\u3001SEI\u4f01\u696d\u306f\u4f4e\u3044\u89e3\u7d04\u7387\u3092\u6d3b\u304b\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u5e74\u9593\u53ce\u76ca\uff08ARPA\uff09\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002ARPA\u306f\u904e\u53bb20\u56db\u534a\u671f\u306b\u308f\u305f\u308a\u7de9\u3084\u304b\u306a\u4e0a\u6607\u50be\u5411\u306b\u3042\u308a\u30012023\u5e74\u306eSEI\u4f01\u696d\u306b\u304a\u3051\u308bARPA\u6210\u9577\u7387\u306f1.5%\u3068\u306a\u308a\u30012022\u5e74\u306e1.29%\u304b\u3089\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9129d5c elementor-widget elementor-widget-image\" data-id=\"9129d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"706\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image1.png\" class=\"attachment-large size-large wp-image-253785\" alt=\"2019 \u5e74\u7b2c 1 \u56db\u534a\u671f\u304b\u3089 2023 \u5e74\u7b2c 4 \u56db\u534a\u671f\u307e\u3067\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 \u30a8\u30b3\u30ce\u30df\u30fc \u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u56db\u534a\u671f ARPA \u6210\u9577\u7387\u3092\u793a\u3059\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3002\u6210\u9577\u7387\u306f\u5909\u52d5\u3057\u3066\u304a\u308a\u30013% \u524d\u5f8c\u3067\u30d4\u30fc\u30af\u306b\u9054\u3057\u3001\u6642\u306b\u306f 0% \u3092\u4e0b\u56de\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image1.png 1174w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image1-640x565.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image1-768x678.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a1bf7 elementor-widget elementor-widget-text-editor\" data-id=\"11a1bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u3053\u308c\u30893\u3064\u306e\u50be\u5411\u3092\u7dcf\u5408\u3059\u308b\u3068\u3001\u7d99\u7d9a\u53ce\u76ca\u578b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u6301\u3064\u4f01\u696d\u306f\u30012023\u5e74\u306b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u56f0\u96e3\u306a\u4e2d\u3067\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u53ce\u76ca\u62e1\u5927\u306b\u3088\u3063\u3066\u305d\u306e\u8ab2\u984c\u3092\u88dc\u3046\u3053\u3068\u304c\u3067\u304d\u305f\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u6570\u5b57\u306e\u88cf\u5074\uff1a\u306a\u305c\u7dad\u6301\u3068\u62e1\u5927\u304c\u91cd\u8981\u306a\u306e\u304b<\/h2>\n<p>\u73fe\u5728\u306e\u7d4c\u6e08\u74b0\u5883\u306b\u304a\u3044\u3066\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u304c\u5f97\u308b\u3079\u304d\u91cd\u8981\u306a\u793a\u5506\u306f\u3001\u300c\u6210\u9577\u304c\u91cd\u8981\u300d\u3067\u3042\u308b\u4e00\u65b9\u3067\u3001\u305d\u306e\u5b9f\u73fe\u306b\u306f\u65b0\u898f\u9867\u5ba2\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001<a href=\"https:\/\/www.zuora.com\/jp\/resource\/12-data-driven-pricing-monetization-strategies-b2b\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3088\u308a\u3082\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/a>\u305f\u3081\u3001\u53b3\u3057\u3044\u5c40\u9762\u3067\u306e\u6210\u9577\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u80b2\u6210\u3068\u62e1\u5927\u306b\u3088\u3063\u3066\u5b9f\u73fe\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u67d4\u8edf\u306a<a href=\"https:\/\/www.zuora.com\/jp\/guides\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30de\u30cd\u30bf\u30a4\u30ba\u30e2\u30c7\u30eb<\/a>\u306f\u3001\u307e\u3055\u306b\u305d\u308c\u3092\u53ef\u80fd\u306b\u3059\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u5e74\u9593\u7d4c\u5e38\u53ce\u76ca\uff08ARR\uff09\u6210\u9577\u306f\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u3082\u305f\u3089\u3055\u308c\u307e\u3059\u3002Zuora\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u30c9\u30fb\u30a4\u30f3\u30b9\u30c6\u30a3\u30c6\u30e5\u30fc\u30c8\u3068Boston Consulting Group\u306b\u3088\u308b<a href=\"https:\/\/www.zuora.com\/jp\/resource\/how-consumption-models-contribute-to-business-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">2023\u5e74\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308c\u3070\u3001\u5e74\u9593\u53ce\u76ca\u304c5\u5104\u30c9\u30eb\u8d85\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u304cARR\u6210\u9577\u306e84%\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001\u6700\u3082\u9ad8\u3044\u7dad\u6301\u7387\u3068\u62e1\u5927\u7387\u3092\u8a87\u308a\u3001\u65b0\u898f\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u4f9d\u5b58\u5ea6\u304c\u6bd4\u8f03\u7684\u4f4e\u3044\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f14f48 elementor-widget elementor-widget-image\" data-id=\"9f14f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"523\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image5-1280x836.jpg\" class=\"attachment-large size-large wp-image-253806\" alt=\"\u3055\u307e\u3056\u307e\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u53ce\u76ca\u30d0\u30f3\u30c9\u306b\u304a\u3051\u308b 2022 \u5e74\u306e ARR \u306e\u524d\u5e74\u6bd4\u6210\u9577\u7387\u3092\u793a\u3059\u68d2\u30b0\u30e9\u30d5\u3002\u5927\u898f\u6a21\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306f\u3001\u3088\u308a\u9ad8\u3044\u6210\u9577\u3001\u62e1\u5927\u7387\u3001\u53ce\u76ca\u7dad\u6301\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u307e\u3059\u3002\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image5-1280x836.jpg 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image5-640x418.jpg 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image5-768x501.jpg 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image5-1536x1003.jpg 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image5.jpg 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbdb53 elementor-widget elementor-widget-text-editor\" data-id=\"1bbdb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u30c7\u30fc\u30bf\u306f\u307e\u305f\u3001\u6210\u9577\u306e\u4e3b\u306a\u8981\u56e0\u306e\u3072\u3068\u3064\u304c\u672c\u8cea\u7684\u306b\u67d4\u8edf\u6027\u306e\u9ad8\u3044<a href=\"https:\/\/www.zuora.com\/jp\/guides\/consumption-based-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f93\u91cf\u8ab2\u91d1\u578b\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u30e2\u30c7\u30eb<\/a>\u306e\u62e1\u5927\u3067\u3042\u308b\u3053\u3068\u3082\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u5f93\u91cf\u8ab2\u91d1\u30e2\u30c7\u30eb\uff08\u4f7f\u7528\u91cf\u306b\u5fdc\u3058\u3066\u5f8c\u6255\u3044\u3055\u308c\u308b\u53ce\u76ca\u3068\u3001\u524d\u6255\u3044\u3067\u8acb\u6c42\u3055\u308c\u308b\u7d99\u7d9a\u53ce\u76ca\u306e\u4e21\u65b9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30e2\u30c7\u30eb\uff09\u3092\u63a1\u7528\u3059\u308b\u4f01\u696d\u306f\u3001Zuora\/BCG\u306e\u8abf\u67fb\u306b\u304a\u3044\u3066\u3001\u524d\u5e74\u6bd4ARR\u6210\u9577\u7387\u3067\u4ed6\u306e\u3059\u3079\u3066\u306e\u4f01\u696d\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u4ed6\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/www.capterra.com\/resources\/subscription-fatigue\/#methodology\" target=\"_blank\" rel=\"noopener noreferrer\">\u6d88\u8cbb\u8005\u306e80\uff05<\/a>\u304c\u5f93\u6765\u306e\u5b9a\u984d\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3088\u308a\u3082\u67d4\u8edf\u306a\u4fa1\u683c\u8a2d\u5b9a\u306e\u968e\u5c64\u578b\u30e2\u30c7\u30eb\u3092\u597d\u3093\u3067\u304a\u308a\u3001\u305d\u306e\u3088\u3046\u306a\u30aa\u30d5\u30a1\u30fc\u304c\u89e3\u7d04\u9632\u6b62\u306b\u5f79\u7acb\u3064\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71cbfc6 elementor-widget elementor-widget-image\" data-id=\"71cbfc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"523\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image6-1280x836.jpg\" class=\"attachment-large size-large wp-image-253811\" alt=\"\u68d2\u30b0\u30e9\u30d5\u306f\u3001ARR \u304c 1 \u5104\u30c9\u30eb\u3092\u8d85\u3048\u308b\u30c6\u30ca\u30f3\u30c8\u3068 1 \u5104\u30c9\u30eb\u672a\u6e80\u306e\u30c6\u30ca\u30f3\u30c8\u3092\u5bfe\u8c61\u306b\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u6d88\u8cbb\u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3068\u305d\u306e\u4ed6\u306e\u3059\u3079\u3066\u306e\u4f01\u696d\u306e ARR \u306e\u524d\u5e74\u6bd4\u6210\u9577\u7387 (%) \u3092\u6bd4\u8f03\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u65b9\u304c\u6210\u9577\u7387\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image6-1280x836.jpg 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image6-640x418.jpg 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image6-768x501.jpg 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image6-1536x1003.jpg 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/06\/image6.jpg 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdc777 elementor-widget elementor-widget-text-editor\" data-id=\"bfdc777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u6210\u9577\u3092\u652f\u3048\u308b\u529b\u306b\u52a0\u3048\u3001\u5f93\u91cf\u8ab2\u91d1\u578b\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u306e\u4eba\u6c17\u6025\u4e0a\u6607\u306f\u3001\u751f\u6210AI\u6280\u8853\u306e\u53f0\u982d\u3068\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002\u751f\u6210AI\u30e2\u30c7\u30eb\u306f<a href=\"https:\/\/www.zuora.com\/jp\/resource\/monetizing-gen-ai-why-saas-companies-are-missing-out\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f7f\u7528\u91cf\u306b\u5fdc\u3058\u3066\u5909\u52d5\u3059\u308b\u9650\u754c\u8cbb\u7528<\/a>\u3092\u6301\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u4eba\u9593\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6e1b\u3089\u3059\u3053\u3068\u3082\u53ef\u80fd\u306b\u3059\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4fa1\u683c\u3067\u306f\u4fa1\u5024\u3092\u5341\u5206\u306b\u6355\u6349\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u751f\u6210AI\u306e\u62e1\u5927\u306b\u4f34\u3044\u3001<a href=\"https:\/\/www.zuora.com\/jp\/guides\/why-consumption-based-model-is-key-to-monetizing-ai-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f93\u91cf\u8ab2\u91d1\u578b\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u30e2\u30c7\u30eb<\/a>\u306f\u3001\u9867\u5ba2\u7dad\u6301\u3084\u62e1\u5927\u306e\u89b3\u70b9\u304b\u3089\u3001\u4eca\u5f8c\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u4f01\u696d\u304c\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/h2>\n<p>SEI\u30ec\u30dd\u30fc\u30c8\u306f\u7d99\u7d9a\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u6709\u52b9\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5358\u306b\u65b0\u305f\u306a\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3057\u3066\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u671f\u5f85\u3059\u308b\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u306f\u4fa1\u5024\u3092\u611f\u3058\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u7d99\u7d9a\u3057\u307e\u3059\u304c\u3001\u671f\u5f85\u901a\u308a\u3067\u306a\u3051\u308c\u3070\u89e3\u7d04\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u9867\u5ba2\u7dad\u6301\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3057\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u5f53\u521d\u5951\u7d04\u3057\u305f\u5185\u5bb9\u3092\u8d85\u3048\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c\u4e88\u7b97\u306e\u5236\u7d04\u3092\u611f\u3058\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3088\u308a\u67d4\u8edf\u306a\u4fa1\u683c\u8a2d\u5b9a\u3084\u8acb\u6c42\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u9867\u5ba2\u304c\u89e3\u7d04\u3059\u308b\u4ee3\u308f\u308a\u3068\u306a\u308b\u9078\u629e\u80a2\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d7\u30e9\u30f3\u306e\u968e\u5c64\u5909\u66f4\u3084\u8acb\u6c42\u983b\u5ea6\u306e\u5909\u66f4\u3001\u5b9a\u984d\u5236\u304b\u3089\u5f93\u91cf\u8ab2\u91d1\u5236\u3078\u306e\u5207\u308a\u66ff\u3048\u3001\u4e00\u6642\u7684\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u4f11\u6b62\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>Zuora\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u9867\u5ba2\u4e2d\u5fc3\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u901a\u3058\u3066\u30de\u30cd\u30bf\u30a4\u30ba\u3092\u7d99\u7d9a\u7684\u306b\u9032\u5316\u3055\u305b\u308b\u6226\u7565\u3092<a href=\"https:\/\/www.zuora.com\/jp\/subscribed\/is-the-subscription-economy-over\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c8\u30fc\u30bf\u30eb\u30fb\u30de\u30cd\u30bf\u30a4\u30ba<\/a>\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002\u30c8\u30fc\u30bf\u30eb\u30fb\u30de\u30cd\u30bf\u30a4\u30ba\u306f\u3001\u9867\u5ba2\u306e\u9700\u8981\u5909\u5316\u3092\u8a8d\u8b58\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u4fa1\u5024\u3092\u5275\u51fa\u30fb\u53ce\u76ca\u5316\u3057\u3066\u3044\u304f\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>\u30c8\u30fc\u30bf\u30eb\u30fb\u30de\u30cd\u30bf\u30a4\u30ba\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u304c\u505c\u6ede\u3057\u3066\u3044\u308b\u6642\u671f\u3067\u3082\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001ARPA\u6210\u9577\u7387\u3092\u62e1\u5927\u3059\u308b\u67d4\u8edf\u6027\u3092\u5f97\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3053\u305d\u304cSEI\u4f01\u696d\u304cS&amp;P 500\u3092\u4e0a\u56de\u308b\u6210\u9577\u3092\u9042\u3052\u3001\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u7406\u7531\u3067\u3059\u3002\u53b3\u3057\u3044\u5c40\u9762\u3067\u306e\u6210\u9577\u306b\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u80b2\u6210\u3068\u62e1\u5927\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001SEI\u4f01\u696d\u304c\u63a1\u7528\u3059\u308b\u7d99\u7d9a\u53ce\u76ca\u30e2\u30c7\u30eb\u3053\u305d\u304c\u3001\u3042\u3089\u3086\u308b\u5e02\u5834\u3067\u30d9\u30b9\u30c8\u30a4\u30f3\u30af\u30e9\u30b9\u306e\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u7dad\u6301\u306e\u9053\u6a19\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u591a\u69d8\u306a\u30de\u30cd\u30bf\u30a4\u30ba\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3057\u305f\u4f01\u696d\u306e\u6210\u9577\u3068\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<a href=\"https:\/\/www.zuora.com\/jp\/resource\/sei-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEI\u30ec\u30dd\u30fc\u30c8\u5168\u6587<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2eab5811 elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eab5811\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-297be564\" data-id=\"297be564\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb9f1f3 elementor-widget elementor-widget-heading\" data-id=\"6cb9f1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u8457\u8005\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u308b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62c83030 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62c83030\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-24907c59\" data-id=\"24907c59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b7e0a5 elementor-widget elementor-widget-image\" data-id=\"22b7e0a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"500\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/04\/headshot-Michael-Mansard.jpg\" class=\"attachment-large size-large wp-image-209780\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641a4537 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"641a4537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u30de\u30a4\u30b1\u30eb\u30fb\u30de\u30f3\u30b5\u30fc\u30c9<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf90138 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cf90138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EMEA\u30c1\u30a7\u30a2\u3000\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u30c9\u30fb\u30a4\u30f3\u30b9\u30c6\u30a3\u30c6\u30e5\u30fc\u30c8<\/p>\n<p>Zuora \u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6226\u7565 \u30d7\u30ea\u30f3\u30b7\u30d1\u30eb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-14343255\" data-id=\"14343255\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75dd58e1 elementor-widget elementor-widget-image\" data-id=\"75dd58e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/Yann-Toutant-square-1280x1280.png\" class=\"attachment-large size-large wp-image-247730\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/Yann-Toutant-square-1280x1280.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/Yann-Toutant-square-640x640.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/Yann-Toutant-square-320x320.png 320w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266f5ec6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"266f5ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u30e4\u30f3\u30fb\u30c8\u30a5\u30bf\u30f3<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638082df elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"638082df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CEO\u517c\u5275\u696d\u8005<\/p>\n<p>Black Winch<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-555bf55\" data-id=\"555bf55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-eb23f56\" data-id=\"eb23f56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5180cf80 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5180cf80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64d4a8a8\" data-id=\"64d4a8a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ddf5ef4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ddf5ef4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5361b278\" data-id=\"5361b278\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e76c86 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"10e76c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u30fb\u30a4\u30f3\u30b9\u30c6\u30a3\u30c6\u30e5\u30fc\u30c8 <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8c8747 elementor-widget elementor-widget-spacer\" data-id=\"3f8c8747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62467141 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"62467141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribed Institute\u306f\u3001Zuora\u304c\u5c02\u9580\u306b\u8a2d\u3051\u305f\u30b7\u30f3\u30af\u30bf\u30f3\u30af\u3067\u3001\u7814\u7a76\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u80b2\u6210\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002Subscribed Institute\u306e\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u306f\u3001\u304a\u5ba2\u69d8\u304c\u7e70\u308a\u8fd4\u3057\u5229\u76ca\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u6210\u529f\u306b\u5411\u3051\u305f\u6226\u7565\u7684\u304b\u3064\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9053\u7b4b\u3092\u63cf\u304d\u51fa\u3057\u3001\u5185\u90e8\u80fd\u529b\u3092\u69cb\u7bc9\u3057\u3001\u52a0\u901f\u5ea6\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30b7\u30c3\u30d7\u3078\u306e\u65c5\u3092\u30ca\u30d3\u30b2\u30fc\u30c8\u3059\u308b\u306e\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fa41a elementor-widget elementor-widget-button\" data-id=\"e0fa41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/jp\/about\/subscribed-institute\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u8a73\u7d30\u306f\u3053\u3061\u3089<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e26209 elementor-widget elementor-widget-menu-anchor\" data-id=\"21e26209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6878844 elementor-hidden-phone\" data-id=\"6878844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e8c8374 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"4e8c8374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"621\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3.png\" class=\"attachment-full size-full wp-image-194065\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3.png 786w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3-640x506.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3-768x607.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-696dd51c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"696dd51c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-742d19e4\" data-id=\"742d19e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51c6c967 elementor-widget elementor-widget-heading\" data-id=\"51c6c967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8e97e elementor-widget elementor-widget-text-editor\" data-id=\"8f8e97e\" data-element_type=\"widget\" data-e-type=\"widget\" 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